business strategy blog

Learn how to build a strong online business strategy (for online and brick-and-mortar businesses. This is the digital marketing resources you’ve been looking for!

How To Fail (And Avoid Failure) At Social Selling
You're probably already doing it. Failing, that is. Most small business owners I know fail miserably at social selling. They are incredible contractors, interior designers, real estate agents, and whatever else they do. It's just that being great at your craft doesn't...
Brand Storytelling That Will Make Your Marketing Soar
Stories have been the primary tool for connecting people and sharing ideas for thousands of years. And if you want to develop deeper connections with your customers (existing and potential), then brand storytelling is a marketing strategy you'll want to master....
Affordable Local SEO Services Returning 500% Boost (Case Study)
Most of the small businesses we work with don't have huge marketing budgets, so they need affordable local SEO services. But navigating the complex landscape of search engine optimization for small local businesses isn't easy. Either the strategies are too confusing,...
How To Use Digital Marketing To Grow Your Business
Research shows that 95% of small businesses owners plan to increase their digital marketing spend this year. Are you one of them? If so, you're taking a major step in the right direction. The digital marketing software sphere alone will skyrocket to $105.28 billion by...
Kiva Impact Report: Uplifting Entrepreneurs $100 at a Time
A woman approached me as I was preparing for my lessons for the day. I was in Kairi, a rural village in Kenya, teaching some basic business skills classes to members of a microfinance group. She introduced herself as Alice. In our class the day before, I taught a...
Blog Layout Fundamentals: The 4 Elements You Can’t Skip
Blogging is just writing some stuff, right? Wrong. Blogging is the foundation of a great content strategy. And with it being THAT (yes, THAT) important, getting the blog layout right is crucial. The layout can be the deciding factor for a reader to take your B2C (or...
Small Business Website Fundamentals: Behind the Scenes in a SEO Audit
Getting the SEO rockin' for your small business website can be tricky (and frustrating). Especially, if you're trying to do it on your own. The good news is that there are a number of common issues you can easily resolve, with a little direction. Focus on these...

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