How To Use ‘My Projects’ To Be Remarkably Efficient

How To Use ‘My Projects’ To Be Remarkably Efficient

How To Use ‘My Projects’ To Be Remarkably Efficient

Category: Client Services
Skill Level: All Levels
Live Webinar: Thursday, August 29, 2019, at 12:00 pm ET (9:00 am PT) [REGISTER]

So, you’re starting a new project with Fistbump Media. Our goal is to make sure it goes smoothly, and that we exceed your expectations in every possible way. That’s why we’ve integrated our project management process and tools into your client dashboard.

In this webinar, we’ll show you:

  • How to access your active (and past) projects in your account
  • How you can track the progress of your project
  • How to track invoices and spending associated with the project
  • How to share files with us related to your project
  • How to communicate and share notes with our team related to the project

When you’ve completed this webinar, you’ll have everything you need to efficiently (and effectively) manage your projects in partnership with the Fistbump Media team.

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How To Use a Website Audit To Improve Your Blog

How To Use a Website Audit To Improve Your Blog

Looking for the blog audit we’re working with?

How To Use a Website Audit To Improve Your Blog

Category: Writer Strategy
Skill Level: Intermediate
Webinar Recorded: August 22, 2019

One of the primary goals of a blog is to find readers. Chances are, when you write, you want people to read it. And blogging has the potential to reach new readers literally around the world.

But how do you make sure your blog/website is set up to help you reach new readers?

In this webinar, we’ll be discussing how you can use a website audit to help you optimize your efforts and set yourself up for greater success online.

In this session, you’ll learn:

  • What should a good website audit tell you?
  • How to identify issues that could be holding you back
  • How to identify opportunities to improve what you’re doing
  • Developing a plan for continual improvement
  • Measuring success and the value of ongoing audits

When you finish this webinar, you’ll have a better understanding of how you can leverage the data of a website audit to set your blog up for greater success in reaching new readers.

How To Capture and Nurture Leads From Your Website

How To Capture and Nurture Leads From Your Website

How To Capture and Nurture Leads From Your Website

Category: Business Strategy
Skill Level: Intermediate
Webinar Recorded: August 15, 2019

Getting inbound leads is arguably one of the most important goals of your marketing efforts. No leads mean no sales. And you need sales to survive and grow.

In this webinar, you’ll learn about the fundamentals of inbound and how to build a strategy to capture new leads and nurture them to the next steps in your sales flows.

We’ll discuss the following topics:

  • What is “inbound” and why is it so important?
  • Starting with purpose and goals
  • How to attract new leads to your website
  • Capturing the leads who make it to your website
  • Retargeting visitors to stay in front of them
  • Developing a plan to engage the leads you capture
  • Engaging beyond the sale

When you finish this webinar, you’ll have the basic knowledge and tools to help you put together an inbound marketing plan and start capturing more customers for your business.

Kiva Impact Report: Uplifting Entrepreneurs $100 at a Time

Kiva Impact Report: Uplifting Entrepreneurs $100 at a Time

A woman approached me as I was preparing for my lessons for the day. I was in Kairi, a rural village in Kenya, teaching some basic business skills classes to members of a microfinance group.

She introduced herself as Alice.

In our class the day before, I taught a lesson on managing money in a small business. I used a fictional business owner named Alice to illustrate the importance of keeping business money and personal money separate.

Alice was her real name, and she told me that today she is a “new Alice” after my lesson. She continued, “No more will I be the old Alice who is not wise with her money!”

It was at that moment I realized the power of what we were doing. (You can read more about this experience and more in The Unlikely Missionary: From Pew-Warmer to Poverty-Fighter.)

I’ve been a huge fan of microfinance ever since.

And that’s why I’ve made it an initiative of ours to support microfinance projects this year. Our goal is to help provide opportunities for small business owners, especially in underserved areas.

We’re working through Kiva, a top-rated charity who bridges the gap between people and entrepreneurs around the world. Kiva’s mission is “to connect people through lending to alleviate poverty.”

After six months of working on this project, this is our first Kiva Impact Report.

Empowering Entrepreneurs Globally

The best thing about microfinance is that it isn’t about donating free money to people. These are small loans designed to enable an entrepreneur to grow their business. This allows small business owners to not only provide for their families, but many of them also create jobs in their communities.

In our efforts this year, we’ve supported microloans for people like:

  • Osterman in Columbia (pictured above) – As a farmer, he used the loan to hire local laborers to help him build drainage canals for better irrigation for his crops. His loan is currently 13% repaid.
  • Shoyra in Tajikistan (below, left) – Her loan was used to buy a sewing machine and start a new business sewing women’s clothing. Her loan is currently 21% repaid.
  • Wilmer in Ecuador (below, right) – He owns a taxi, and his loan helped him do maintenance and change the tires on his taxi. He also got additional business training to go with the loan. His loan is already 73% repaid.

Each of these entrepreneurs has dreams, not unlike my own, to grow a business so they can better support their families. Many are working to improve their homes and pay for education for their children (something often taken for granted in a country where we have free public education).

Every one of these microloans gets them one step closer to fulfilling their goals and dreams.

Using Kiva as a Tool To Support Microfinance

The best way I can describe what Kiva does is that it’s kind of like a Kickstarter for microloans to entrepreneurs in poverty-stricken areas around the world. (Kiva is actually older, but I know the reference would make sense.)

Their website allows you to search for borrowers by region, business sector, and/or other attributes you may want to target.

Each borrower has a profile page telling you about the loan, the story of the borrower, why the loan is special, and several other details. A loan can be for any amount, and lenders can chip in for as little as $25.

The idea is that many of us can throw in what we can to fund that entrepreneur. Together we fund the loan, and repayments are distributed back to each of us when the borrower makes their payments each month.

When that money is repaid, we can then turn it around and lend it to another entrepreneur. That means $100 initial investment can end up having a far greater impact over time as it continues to get reinvested.

Business Supporting Business

At the beginning of 2019, we started allocating $100 from each new qualified small business client who started working with us towards a microloan. So for each business client starting a new website development project or using us for our ongoing SEO services, we would make the contribution toward a business through Kiva.

As a growing business, our heart is to leverage some of our profits to support other growing businesses around the world.

Once we’ve selected an entrepreneur to fund through Kiva, we also notify the new client about what we’ve done in honor of them. Some have also joined our team on Kiva to further support a borrower (the same one, or another one they find on their own).

Focus on Poverty-Stricken Areas

While there is need everywhere, our focus so far has been on places where the communities are under-served, families are often displaced, and where poverty means that there simply isn’t an opportunity to provide the basics.

So far this year, out of 12 loans funded by Team Fistbump, all 12 are in different countries across South/Central America, Africa, and Asia.

kiva impact

While we may fund additional loans in countries we’ve already supported, our goal is to spread the love as much as we can around the world.

The Importance of Social Responsibility (and Gratitude)

There are two main reasons this is an important initiative for us this year, social responsibility and gratitude.

First, we’re driven by a desire to care for our fellow human being. This desire is rooted in our faith in God, and the Bible’s call for us to help those who have a need. As I’ve been out on missions trips around the world, I see lots of need.

So we’re using what we have to help others… not with a handout, but a hand-up.

Second, it’s about gratitude. As the founder of Fistbump Media, I’ve directly experienced what running a small business can do to provide for my family. I have a great deal of respect for others around the world who are chasing their dreams with a desire to provide well for their families.

And we’re grateful to all of the clients who have been there for us. So this is one way we can say thank you and pay forward what we’ve been given.

Our Kiva Impact Report for the First Half of 2019

In the first six months of 2019, we’ve added 8 new small business clients who have met the qualifying threshold. So that’s $800 that we’ve invested into loans so far.

With a few other small loans from team members and clients, plus a little repayment money reinvested in new loans, our total impact is $1,000 worth of microloans.

You can view the full Kiva Impact Report for Team Fistbump here:

kiva impact report

We expect the impact to grow more rapidly through the rest of the year as we continue to reinvest repayments and bring on more new small business clients. Additionally, we’d love to invite you to join the team and help us help even more people…

Final Thoughts (and an Invitation)

The impact so far has been exciting to watch! I look forward to every opportunity I get to send over another $100, or reinvest repayments from existing loans. It reminds me of conversations I’ve had with business owners on some of my missions trips when they share what kind of impact the loans have for them. It’s life-changing.

And while we’ll continue to invest as the opportunities arise, you can join us in this work too! It’s super easy…

  1. Join our team on Kiva.
  2. Find a borrower you’d like to support (through the Lend menu).
  3. At checkout, set the team assignment drop-down to Team Fistbump.

Let’s go change the world! #fistbump

3 (Not So) Secrets To Being An Awesome Blogger

3 (Not So) Secrets To Being An Awesome Blogger

3 (Not So) Secrets To Being An Awesome Blogger

Category: Writer Strategy
Skill Level: All Levels

Building an awesome blog is hard work. And having the right strategy is crucial to your success. Too many bloggers rely on an “if you build it, they will come” strategy. And then they quickly realize that nobody is coming. But with the right strategy, you can drive the traffic you’re looking for and experience steady growth.

In this webinar you’ll learn:

  • The mindset and habit shift you need to make if you want to reach more people
  • Tips on how to get the best out of your most valuable promotional tool
  • How to develop a plan for incremental growth and create stepping stones to success

After viewing this webinar, you’ll have a better understanding of some of the core strategies you need to discover and maintain strong growth in readership.

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