Understanding Your Technical SEO Audit (And How To Do The Fixes)

Understanding Your Technical SEO Audit (And How To Do The Fixes)

Understanding Your Technical SEO Audit (And How To Do The Fixes)

Category: Small Business Strategy
Skill Level: All Levels
Webinar Recorded: April 21, 2020

First, check out the Technical SEO Audit gig we have on Fiverr. You can get the audit we’ll be discussing in this webinar there for just $5.

fiverr seo, technical seo audit

And regardless of whether you get this Technical SEO Audit from us, or if you get the same information from another source, this is the first big step in improving the SEO for your website. Your website needs to have a strong technical SEO foundation before you can expect to rank on search engines.

Issues like broken links, missing page/post metadata, unoptimized JavaScript and CSS, and other issues can result in slow page speed and negative impact on search engine rankings. (Good WordPress hosting helps, but in-site technical work is super important!)

A good audit can reveal and prioritize errors and other issues that are bringing you down, and give you a roadmap for how to improve.

In this session, you’ll learn:

  • How to understand the information in a Technical SEO Audit
  • Which types of issues are going to have the biggest impact on your website’s performance (and SEO)
  • How to implement fixes for the most common issues in a WordPress website

Upon completion of this webinar, you’ll have what you need to get your website on a strong foundation. And nothing is more important to your foundation if you’re hoping to improve your search engine rankings and get more traffic to your website.

How to Create a Webinar and Online Expert Events

How to Create a Webinar and Online Expert Events

I’ve always been a big believer in the power of webinars! Not only do I enjoy learning from them, but we’ve also been building a library of webinar content of our own for years. And with recent shifts to moving more digital, webinars can be a great tool to help you expand the reach of your business. But the average business owner has no idea how to create a webinar.

So you know when one of my favorite resources, SEMrush, hosts a Twitter chat on the subject, I had to be there. The SEMrush webinars are some of the best out there, and they’ve helped me stay on the cutting edge of digital marketing for several years now. And having their Head of Global Marketing, Olga Andrienko, and their Head of Video Content, Anton Shulke, on the chat was a huge bonus. They are the real deal!

And because the focus of this chat was so valuable, I thought I’d share the highlights of the conversation here. I also thought it would be a good place to add a few bonus tips and resources if you’re exploring how to create a webinar for yourself.

Here’s the conversation…

Q1. Free or paid: How do you decide whether to charge for your online conference or webinar? What other ways have you found to monetize online events?

The big thing with how you use them is determining what your goal is for them. Generally, free webinars can be great for lead generation and nurturing. But there’s also a sales opportunity for deeper and more exclusive content too. Here’s what Olga and Anton had to say about it too…

I definitely agree with the idea that with a slowdown with in-person conferences, many are going to find ways to do more online. This certainly represents some great opportunity to innovate and reach more people with premium content.

Q2. What platforms and software are best for hosting online events?

Specifically, I use the OBS Studio software to manage what my live webinar video feed looks like, but YouTube Live can be broadcast with just a webcam. This can also be accomplished with your mobile phone and Facebook Live. You’re really pretty unlimited with options for how you broadcast a live event online.

Ultimately, the software and platform you use will depend on your goals. If lead capture is important, then that needs to be part of how you set it up. It doesn’t need to be complex, and often the simplest way to get started is to get the registration done by creating a landing page for the event on your own website. Then you can communicate with that email list as the event approaches. This way you can point them to anywhere you plan to run the broadcast.

Q3. Checklist: How do you ensure the quality of the stream?

I saw some chat going on about connecting via wi-fi. And the only time I would suggest that is when you’re conducting some sort of live stream from your mobile phone. But if you’re planning to create a webinar a little more formally, then run it from your desktop and make sure you’re directly connected (if possible). I would also suggest that if you’re just getting started, then don’t sweat it with getting lots of fancy equipment. If you have a webcam with a mic, then you can do it. As you get into it over time, then consider upgrading to improve quality and performance.

I definitely appreciate the focus on the setting you use when you create a webinar. Things like lighting, background, etc all can make a huge difference in how your broadcast comes off to a viewer. The big thing here is to show that you cared enough to put the effort into creating a good environment for your viewers.

Q4. Self-hosted or including guests: What makes some formats more successful than others?

Really, the bottom line for me here is that adding more people to the webinar broadcast (remotely) adds an additional layer of complexity in pulling it off. It’s not super difficult, but it is an extra layer. And ultimately, I haven’t seen the difference in goal performance when I have others on with me or not. So I tend to just keep it simple, and create my events. But that doesn’t mean I’ll always do them solo.

This is really another one that depends on your goals. I can also say from my experience that it’s difficult to keep people’s attention as a solo presenter for longer periods of time. If I’m on an hour-long webinar, then having multiple people in a conversation certainly helps. But I’ve been experimenting with doing shorter 20-30 minute webinar sessions, which is more manageable for the viewer when I’m going solo. But the key here is to test some variations, and measure how they perform. The data will tell you what you can reasonably do.

Q5. How do you measure the success of the online event?

When measuring success, things like the number of registrations I get tell me how helpful the topics are. And success is mostly determined by the number of inbound leads it generates. I’m not looking for instant sales either. But the inbound lead gets some follow-up and an offer for a free consultation. If they don’t bite right away, I don’t sweat it. They end up on my “webinar club” mailing list and get notifications of upcoming webinars. And I’ve seen some of these people reach out to us after viewing several webinars asking us for help with their projects. Ultimately it’s a long-game, and then just continuing to work my email list over time.

I also look at the long-term usefulness of each webinar. I evaluate how much I direct people to webinars in other ongoing sales and support conversations. Even old, recorded webinars carry a great deal of value over time as I support the conversations we have with clients and potential clients. That’s not to mention how we can trim out sections of the video to repurpose for some short-form social media posts. I love repurposing content!

Q6. Social media, paid promotion, third party platforms, affiliate network… How do you promote your online event or webinar?

Promotion is mostly about two things for us. First, nurturing the existing Webinar Club email list. The people on that list who are already clients appreciate the expertise and perspective we share. And people who aren’t clients (yet) get more exposure to our brand as one they can trust as experts in the field. Second, social media, boosting/advertising posts help us get exposure to new potential audiences with very targeted interests.

And I love Olga’s point about lookalike audiences (in Facebook Ads). I can take my existing client email lists and my Webinar Club email lists and have Facebook target other people who are like these people. It’s a great way to focus on an audience who is most likely to engage with what you’re offering.

Final Thoughts On How To Create a Webinar (or Other Online Expert Event)

If you’re focusing on generating leads for your business and are a subject matter expert on a specific topic, then running a webinar can be a great tool in your marketing plan. Great webinars can help you engage with potential (and existing) customers in real-time, and they can build your brand and credibility. Contrary to what you might believe, they aren’t too difficult to pull off! However, you should have a plan for how you’re going to promote your webinar and capture the people who have an interest in the topics you plan to discuss.

Do you need help figuring out how to get something like this implemented? Need someone to help you brainstorm topics or a plan for how you move forward with this? Let us know! Grab some (free) time to talk with us, or hit us up in the online chat here on the website. We’ll get you on the right path to creating your own webinars and using them to generate leads.

 

How To Revive Your Dormant Blog

How To Revive Your Dormant Blog

How To Revive Your Dormant Blog

Category: Writer Strategy
Skill Level: All Levels
Webinar Recorded: April 14, 2020

So you haven’t been blogging much lately. Maybe it’s even been a year or two (or more) since you’ve written. But you’ve been getting that itch to dust off that dormant blog and get back into it. Something is stirring up that passion you once had to write. Well, you’re not alone! Long-time blogger, author, speaker Dan King has been there. And after a long hiatus, he’s getting back into the blogging groove.

But starting to blog again after a long break isn’t as simple as just logging in to write a new post. Technical things in your website have likely changed a bit. Your subscribers and social media followers may have forgotten you exist. Simply coming out cold is the wrong thing to do. You’ll basically need to re-launch your blog.

In this session, you’ll learn:

  • How to evaluate your website design to ensure it works for your new direction
  • What you can do to warm up your social media followers
  • How you can leverage your old content to inspire conversations again
  • What you should do with your email subscribers to re-engage them
  • How to find a good writing routine and build content that will expand your reach

Upon completion of this webinar, you’ll have everything you need to revive that dormant blog! You likely have a great asset just sitting there with your existing content, and with a few simple strategies, you can get your writing in front of more readers (again). And you should be able to gain more traction more quickly by following these techniques.

Resources Mentioned:

 

How To (and Why) Build a Linktree Page (Plus Free Templates)

How To (and Why) Build a Linktree Page (Plus Free Templates)

If you’re building your social media platform on Instagram, and haven’t considered using a linktree page for your bio link, then you’re missing some really great opportunities.

Instagram has established itself as one of the top and most influential social networks out there right now. But from the perspective of a content producer (blogger or small business), the big downside is that you cannot put functional links in the content of your posts. You get one active link, and that’s in your bio.

With only one link being available to you, it’s difficult to ensure people are getting to your most important content or whatever you want them to see when you post something in your feed.

That’s where a linktree page comes in.

What Is Linktree Page? (and Why You Should Use One)

A linktree (or bio links) page is a webpage that contains a group of important links that point people to your most important content and resources. They are designed to use in social media bios, especially in places like Instagram, where only one link is allowed (and posts cannot contain links).

In response to this need, services like LINKTR.EE have emerged to make it simple to develop stylish landing pages to use in your social media bios.

linktree

This helps bloggers (and content producers of all kinds) share posts on Instagram about new content. Just mention “link in bio” (or hashtag #linkinbio), and people can click-thru that link to get to the content you want them to see. So where you get one link to point people to, using a landing page like this gets people to where you want them much more efficiently.

Even better, you can integrate other features like newsletter signup, products or services, event details, or other promotions you’re running.

Linktree Alternatives

While LINKTR.EE has a very basic free level of service, the best features (and some very important ones) come in the premium version. And LINKTR.EE is the most popular bio links landing page service currently available.

However, when you’re using tools like this, it’s important to have consistency in how you present your brand. And you may want to add some features not available, especially in the free version. Plus, you may not want their branding all over your stuff. That doesn’t help you build your brand as much.

So if you like the idea of LINKTR.EE, but want to explore other options, then there are several to consider, including:

  • Campsite.Bio – Another freemium service (free and paid versions) that gives you the basic bio link pages for free, with some nice upgrades in the paid version. It provides a simple interface, and the ability to add images in the free version.
  • ContactInBio – Also a freemium service which features full landing page capabilities, which is pretty nice. It also has a lifetime plan so that you can get all of the premium features and not have to pay a recurring fee.
  • Build Your Own – This is a completely free option, leveraging the website you already have in place. Especially with themes like Divi (which is included in our BASIC and above hosting plans), you can build a page that lives on your website with all of the same features. Plus your customization capabilities are unlimited!

The build-your-own approach is by far the best option. It gives you full control over design and how you present your brand. Not to mention that it gets visitors on your website with a page that’s designed to get them to other key content you have (improving on-site engagement metrics, which is good for your SEO).

The Anatomy of a Good Bio Links Page

Especially if you’re going to build your own page, you should understand a few key concepts for how to build it well.

The first rule for your bio links page is to keep it simple. You don’t want to overwhelm people with so much stuff that you end up scaring them away. Remember, the main goal is to just get them to the next step. So focus on the core elements that encourage them to tap through to that important content.

A few key elements you’ll want to consider are:

  • A profile pic (or logo) – This is a key branding element.
  • Your name – Another important core branding piece.
  • Short description (optional) – If you do this, keep it brief. It’s not the place for your full story (like your about page), but definitely good for a brand-building tagline or short description statement.
  • Quick link(s) to recent content – Have a button going to your latest blog post, or even add a blurb from the post itself.
  • High priority links – Use buttons to connect people to key pages on your website, including books, products, etc.
  • Email opt-in – Add a simple opt-in on the page, or use a button to link to it.
  • Social media links – Make it easy to connect in other places you engage with your audience.

linktree, linktree alternative, linktree divi template

To make this process simple for you, we’ve created several templates that you can upload to your website (using WordPress with the Divi theme), and customize from there. Check out the demos of these Linktree-alternative pages, and download your free templates now!

How To Build Your Own Bio Links Page (With Divi)

We’re big fans of the Divi theme (by Elegant Themes) around here. One reason we love it is the portability of page layouts (and other elements). We use it almost exclusively with our clients on all web development projects. So you can download those templates (mentioned above) and load them to your website as a starting point.

Once you import the layouts to your website, you can load them to a new page using the Divi Builder. Follow these instructions:

  1. Add a new page
  2. Click the “Use The Divi Builder” button
  3. Select “Choose a Premade Layout”
  4. Go to the “Your Saved Layouts” tab
  5. Pick the template you’d like to start with

After that, you can edit each module however you’d like.

Basic Layout and Design

The templates use Text modules for each of the buttons on the page. You can change the text that appears on the button, and update the link that it points to.

linktree, linktree divi template

If you’re feeling adventurous, you can even change styles, animations, or any other properties you’d like.

The page background can be updated in the Background settings in Section Settings (click the gear icon on the blue bar). There you can change the background image or colors.

And, as with any other page built in Divi, you can add all kinds of modules to add to your page. It’s still best to keep the page simple, but modules like Email Optin, Countdown Timer, Search, Testimonial, Video, and many others can really help you take your bio links page to the next level.

To ensure the best look, toggle over to the Phone View to see how everything appears. Assuming that you’re using the page for your bio link on Instagram, nearly all of the visitors to the page will likely be coming from mobile devices. So it’s most important for it to look good there. And if you want to adjust for potential desktop viewing, you can do that too. But desktop should definitely take a backseat to mobile in the design and appearance on this page.

Page Attributes Settings

Once you have the page elements in place and are ready to publish the page, there are a few key attributes that will be important to consider. The first of which is the permalink structure. Ultimately, the page name can be whatever you’d like. But simple is best. And visitors on Instagram will see the link name in your bio. While simplicity is the key, feel free to have fun or give it a call-to-action kind of feel. It’s okay to let your personality show. A few examples for permalink page names are:

  • yoursite.com/bio-links
  • yoursite.com/welcome
  • yoursite.com/hi
  • yoursite.com/instagram
  • yoursite.com/as-seen-on
  • yoursite.com/click-me
  • yoursite.com/hello

Also, you’ll need to update a couple of settings in order to ensure everything displays properly. Look for the Page Attributes widget and update the following settings:

  • Parent: (no parent) – Do not make this page a sub-page to another page (like About, etc). That will extend the permalink unnecessarily. Keep this page on the first level (no parent) in order to keep the permalink short.
  • Template: Blank Page – This setting removes all of the normal website headers and footers. Everything you need in the design for these pages is included in the layout itself, so you don’t want to complicate everything with more navigation and other elements.

Whether you’re using the free templates or starting from scratch on your own, you’ll love the flexibility and virtually unlimited design options and control you can get. And hosting all of this on your own website means that you’ll get it all at no additional cost!

How To Use a Bio Links Page In Your Instagram Bio

Once you’ve published the page on your website, it’s time to add it to your Instagram bio. To edit your bio:

  1. Go to your profile
  2. Tap the Edit Profile button next to your current bio
  3. Type (or copy/paste) your page URL (permalink) in the Website field
  4. Tap the Done (or check icon) button

Whenever you make changes like this, it’s always best to visit your profile and tap the link to ensure everything works as it should. But easy-peasy… you’re new Instagram linktree-like bio links page is live! Now you can mention in your posts, “link in bio,” to get visitors to all of the great stuff you want to direct them to.

Other Places You Can Use Your Bio Links Page

While these kinds of bio link pages started with Instagram, you can use them just about anywhere. And if you want to get super cool, you can create separate linktree pages for various platforms. For example, the bio links page you want people to visit coming from your LinkedIn page may look a little different than the one for visitors from Instagram.

Get creative and explore different ways to use pages like these. Here’s a quick list to inspire you:

  • LinkedIn profile – Share links to your portfolio, previous work, email, and social profiles
  • Twitter bio – Connect people to your other social media profiles and important links
  • Business cards – Increase the dynamic with special links and content for people you share your business cards with
  • QR Codes  – Point a QR code on posters and other print advertising to share specials, etc with people
  • Your email signature – Important content to direct people to from your emails
  • Links in your book(s) – Share key resources with readers of your books

The possibilities are really endless. And if you’re doing this on your own website, you can create as many of these specialized pages as you want. So change designs, content, and everything for really just about any audience you can imagine.

Final Thoughts

If you run a content platform (blog, etc) of any kind, then getting your core content in front of people is critical. Linktree certainly brought a level of convenience to highlighting that content in the one link you get for your Instagram bio.

But building your own on your website has a bunch of great benefits. The big goal of digital marketing is always to get people onto your website and have them take some action. Having a well-structured bio links page (or several of them) accomplishes just that. And driving traffic to an engagement-focused page can improve your overall SEO by showing Google that your website is worth engaging with.

Better yet, maintaining full control over the branding and design is an important element for growing your platform online. It’s important to build a presence that people will recognize when they think about you.

So go download the free Linktree Alternative Divi Templates, and get started today! And if you want to get your website on Divi with one of our managed WordPress hosting plans, then we can help you with that too. And let us know if you have any questions or need guidance with any of this. Let’s see what you can create!

 

How To Use Facebook for Small Business in 2020

How To Use Facebook for Small Business in 2020

How To Use Facebook for Small Business in 2020

Category: Small Business Strategy
Skill Level: All Levels
Webinar Recorded: February 11, 2020

If you’re running any kind of small business, then you have to get excited about the opportunity social media has to bring you new customers. And as the biggest of the social networks, there is a great deal of potential on Facebook for small business.

But you have to remember that Facebook is a social network, not a sales network. That means you need to be smart about how you use it to help you find and attract the people who could end up as customers. It’s also a great place to connect with existing customers and deepen those relationships.

In this session, we’ll answer questions like:

  • Is Facebook marketing suitable for businesses?
  • What is the best way to promote a business on Facebook?
  • How can I make my Facebook small business page a success?
  • How to grow a Facebook group for small business owners?
  • How should I use Facebook ads for my business?

Upon completion of this webinar, you’ll have the information you need to build a solid social media strategy on Facebook for your small business. You’ll be able to create a posting plan that drives engagement and helps you reach your goals. You’ll learn how to develop deeper relationships with existing customers, and reach new customers.