The Fistbump Media Blog
Where ideas, strategy and resources come at you like a #fistbump!
What Local SEO Investments Can Do For Your Offline and Online Sales
The line between offline and online sales has become very blurred. There’s showrooming and Research Online, Pay Offline (ROPO), point of sale (POS) e-commerce systems, click and collect options— and then there’s local action-focused search to factor in. With...
Small Business Website Fundamentals: Behind the Scenes in a SEO Audit
Getting the SEO rockin' for your small business website can be tricky (and frustrating). Especially, if you're trying to do it on your own. The good news is that there are a number of common issues you can easily resolve, with a little direction. Focus on these...
Cybersecurity and Your Website (Our Responsibilities, and Yours)
With a greater reliance on using technology to manage our personal information, there is a greater emphasis on cybersecurity for protecting that information. It seems like reports of large-scale breaches come out every few news cycles. Some of the big ones, just this...
How To Make Money With a Blog: 5 Tips to Turning a Profit
Anyone can start a blog, but most don't make money from blogging. In fact, many people don't realize it's possible to make money with a blog. Before you can think about making money, you need to focus on writing useful content. Until you do this, you cannot move...
How To Design a Website for Better Search Engine Ranking
I'm asked about this quite frequently. It's this question about how to design a website and ensure it's set up for the best possible search engine ranking. Because being found on search engines can make or break your online success. So it's not just a question about...
How To Increase Google Traffic By 48% (A Local SEO Case Study)
Winning in local SEO isn't about doing some magic trick and spiking yourself up to number one overnight. Remember the story about the tortoise and the hare? The idea is simple. Keep doing the right things consistently over time, and you'll win. You can increase your...
Why We Love A/B Split Testing (And You Should, Too!)
Good website design and management is not based on feelings or personal preferences. Rather it's based on data and facts that move you closer to your goals. That’s why I love A/B split testing. It’s all about figuring out the correct path for your design based on hard...
6 steps to growing your platform with self-publishing
Thirty-nine. Treinta y nueve. Trente-neuf. Thelathini na tisa. No matter how you say it, that was the number. After months of hard work and promotion, my first month of sales on my first self-published book netted me the whopping sales total of 39 copies. I wanted to...
9 Tips to Dominate Local SEO for Small Business
The internet of today is competitive, and having a strong local SEO strategy is a necessity for small businesses. Most business owners know the difficulty of remaining competitive online, but they don’t know where to start. Small businesses owners should consider...
have i told you about my love–hate relationship with facebook?
I want to quit. That’s how I feel about Facebook, every day of my life. I don’t know if I can take another algorithm change. And it seems like the wounds from the last one haven’t even healed yet when another comes along and rips in even more. Sometimes I don’t think...
the single most important metric for website success
Everyone wants to know what blogging and website success looks like. The list of measurements most people look to contain the usual suspects… page views, social media likes/shares, number of followers on social media, and number of subscribers. Understandably, those...
Understanding Blog Analytics (or, how to get #allthefeels with your blog)
I never make a design decision with my sites based on feelings. Everything I do follows what my blog analytics tell me to do. Don't get me wrong. I often covet cool design and/or functionality on other websites. But the truth is that I, like many other bloggers, have...
how to share your blog posts on social media like a boss
If blogging had a secret sauce or magic potion, this would be it. By far, this is the most common question I get asked about blogging and social media. When is right time to share blog posts on social media? I can confidently respond without hesitation… It depends....
Should I Make a Website for My Book? (Book Launch Strategy)
One of the most frequent questions I get from new authors is, "Should I make a website for my book?" The answer is, it depends. Here's why. My first question is, why would you want a website for the book? So people can find the book? You don't need a whole website for...
Connecting Well with Facebook Audience Optimization
With all of the talk about how Facebook is changing algorithms to push down your page's posts, there's finally something to look forward to! It's called Facebook Audience Optimization, and it's a new tool which allows Facebook Page publishers to better target the...
4 Things to Do with Every Blog Post for Social Media Exposure
Most people believe that increasing social media exposure is all about getting more followers.That's not entirely true. Certainly, building your own social media following is important, but consider this question... [Tweet "Which is easier? Adding 5,000 followers, or...
[VIDEO] What’s the Best Publishing Format for Your E-book Project?
Where (and how) should you publish your e-book. There are lots of options available. And if you're self-publishing your work, then you'll need to figure out which ones are right for you. In this short clip from the...
5 Hot New Releases in Writing Skills
I was recently looking back over some of my blog posts from over 8 years ago, and I was struck by how much my writing skills have developed over the years. The heart of the message has stayed pretty much the same, but my writing has certainly evolved substantially. I...
[VIDEO] 4 Things to Look for in a Good E-mail Subscriber Tool
Your e-mail strategy is probably one of the most important elements of you online marketing plan. And that means you'll need the best tool available to handle the job. In this clip from our webinar on e-mail subscriber...
[VIDEO] Where is the best place to start for developing a great e-book idea?
If you've considered writing/publishing an e-book, then it's important to build your project on a good foundation. Analysis of your subject is one of the most important things you can do to boost your success. In this clip...
two-dozen to four-thousand (an e-book publishing case study)
Platform. That’s the big buzzword in publishing these days. You’ve got to build your platform if you’re ever going to be successful in publishing. At least that’s what everyone says, right? But what if e-book publishing is itself the platform, and not the result of...