Learn how to build a strong online business strategy (for online and brick-and-mortar businesses. This is the digital marketing resources you’ve been looking for!
You've got a book that won't come together. Or a business pulling you in ten directions at once. You know AI is supposed to help with this, so you open ChatGPT, type something in, read the output, and think... that's not quite it. You try again. Still not quite it....
Here's a question I got more than once while writing these: why not just write one AI systems book? Wouldn't that reach more people? Maybe. But it would also be wrong. Here's the problem I kept running into, watching how people actually try to use AI in their work. A...
I spend a lot of time thinking about how churches and ministries can use AI to do what they already do -- just better. And when Anthropic (the company behind Claude AI) launched their nonprofit program offering up to 75% off for qualifying organizations, I immediately...
You ran your website through our free grader. You got a number. Maybe it was 72. Maybe it was 45. Maybe you got a perfect 100 on SEO and a 12 on Performance and now you're not sure what any of it means for your actual business. That's what this post is for. I ran my...
AI is powerful. It’s also loud. New tools appear constantly. Promises of speed, scale, and shortcuts fill social feeds and inboxes. Advice is everywhere, and much of it conflicts. For many people, the result isn’t excitement. It’s pressure. A quiet sense that they’re...
Think about the last time you searched for a local service. Maybe your air conditioner stopped working, or you needed a roofer after a storm. You probably grabbed your phone, typed something into Google like “roof repair near me...” and within seconds, you clicked on...
It certain is frustrating sometimes, right? Trying to figure out how to get customers to leave reviews for your business is one of those things that keeps many business owners up at night! Positive reviews are a major factor in getting better search results for a...
Growing your business requires that you find ways to increase your sales revenue. That's foundational. New sales are the lifeblood of every business. So I want to show you what we did to get a 154% increase in monthly new sales revenue by making one simple change. And...
I've always been a big believer in the power of webinars! Not only do I enjoy learning from them, but we've also been building a library of webinar content of our own for years. And with recent shifts to moving more digital, webinars can be a great tool to help you...
You're probably already doing it. Failing, that is. Most small business owners I know fail miserably at social selling. They are incredible contractors, interior designers, real estate agents, and whatever else they do. It's just that being great at your craft doesn't...
Stories have been the primary tool for connecting people and sharing ideas for thousands of years. And if you want to develop deeper connections with your customers (existing and potential), then brand storytelling is a marketing strategy you'll want to master....
Most of the small businesses we work with don't have huge marketing budgets, so they need affordable local SEO services. But navigating the complex landscape of search engine optimization for small local businesses isn't easy. Either the strategies are too confusing,...
Research shows that 95% of small businesses owners plan to increase their digital marketing spend this year. Are you one of them? If so, you're taking a major step in the right direction. The digital marketing software sphere alone will skyrocket to $105.28 billion by...
A woman approached me as I was preparing for my lessons for the day. I was in Kairi, a rural village in Kenya, teaching some basic business skills classes to members of a microfinance group. She introduced herself as Alice. In our class the day before, I taught a...
Blogging is just writing some stuff, right? Wrong. Blogging is the foundation of a great content strategy. And with it being THAT (yes, THAT) important, getting the blog layout right is crucial. The layout can be the deciding factor for a reader to take your B2C (or...
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