Did you know that 73% of American adults use YouTube? Businesses grow more when using social media marketing as part of their customer acquisition strategy. Regardless of your business size, you stand to gain more. But should your business use social media? Don't...
social media marketing strategy blog
A great social media marketing strategy will help you connect with your customers (and potential customers) and build deeper, long-lasting relationships with them.
How To Fail (And Avoid Failure) At Social Selling
You're probably already doing it. Failing, that is. Most small business owners I know fail miserably at social selling. They are incredible contractors, interior designers, real estate agents, and whatever else they do. It's just that being great at your craft doesn't...
How To Become a Social Media Influencer [10 Simple Tips]
How much time do you spend on social media every day? How many social media accounts do you have? I guess both answers will be something like “too much”. And it’s really never enough for us. Do you think social media are a kind of addictive? I can’t prove that for...
how to share your blog posts on social media like a boss
If blogging had a secret sauce or magic potion, this would be it. By far, this is the most common question I get asked about blogging and social media. When is right time to share blog posts on social media? I can confidently respond without hesitation… It depends....
Connecting Well with Facebook Audience Optimization
With all of the talk about how Facebook is changing algorithms to push down your page's posts, there's finally something to look forward to! It's called Facebook Audience Optimization, and it's a new tool which allows Facebook Page publishers to better target the...
4 Things to Do with Every Blog Post for Social Media Exposure
Most people believe that increasing social media exposure is all about getting more followers. That's not entirely true. Certainly, building your own social media following is important, but consider this question... [Tweet "Which is easier? Adding 5,000 followers, or...
brands and the facebook like [INFOGRAPHIC]
I've talked to several business clients recently who want to establish a presence on Facebook, but they aren't sure what it means and how they can use it to their advantage. This infographic provides some interesting insight into the motivations of Facebook users and...
facebook for business: putting your expertise on display
As I meet with clients who want to set up a presence on the social media platform that everyone seems to be on, one thing that I'm regularly impressed with is that their experience extends far beyond the date that the Facebook page was created. So how do you highlight...
power to the online people [INFOGRAPHIC]
I remember the day the earthquake hit in Haiti. I was in my office with a TV on one of the news networks. I looked over at my Twitter app when I noticed a stream of tweets about a the quake, and many even had pictures. Several minutes later the news networks started...