If you’re looking to improve your visibility on search engines and drive more traffic to your website, then Fiverr SEO gigs can be a great way to get you some good traction. The Fiverr Marketplace makes finding the services you need easily accessible and affordable. That means you can explore and try different services without making a major commitment to an SEO provider.
However, SEO is a process, not just a one-time event. It’s important that you’re strategic in your approach.
That’s what this guide is about. It’s designed to help you start from the beginning, and understand (at a basic level) how to use various types of SEO gigs to get you the kind of results you want to see.
But first, let’s explore briefly why using Fiverr SEO gigs can be a good approach to fulfilling your needs.
Why Fiverr SEO Gigs Can Be Good For You
The platform started as a marketplace for $5 services from freelancers. You could find anything from logo design to animation videos to SEO services (and much more). Buyers for these services could find and compare options to meet their needs, all with a very low investment to get the work done. It’s been a great tool for startups, entrepreneurs, bloggers, and just about anyone trying to build a brand online.
Over the years, the platform has evolved to make it even more robust. While it’s still the home of the $5 gig, you can find many more advanced services (full website design, etc) which can cost much more. This means the level of talent there isn’t limited to freelancers who are only willing to work for only $5. It’s not realistic to find a web designer who is only willing to build your website for just $5. But you can find highly rated freelancers who also offer web design services (at often still affordable prices).
A few factors that make the Fiverr platform a great place to find talent are:
Its affordability makes many services more accessible to brands who don’t have monster budgets.
Gigs are typically scalable. That means you can get an entry-level service for a low price, or you can upgrade for more features and/or faster completion timelines.
The built-in review system means that every gig is rated by the buyers. This gives the freelancers a high level of motivation to deliver well on all of their gigs or risk not getting the work they desire.
Seller levels also show you who is consistently delivering at a high level. This means you can pick someone who has proven themselves over and over again.
With that, let’s take a look at six Fiver SEO services that you can use right now to build a stronger presence on search engines.
The first thing you should be looking at when trying to improve your SEO is the technical structure of the website itself. Some of the most common factors that limit websites are technical issues resulting in broken links, slow page load speeds, missing code/information on pages and posts, and many other issues.
Therefore, getting a deep scan on your website can reveal specific actions you can take to ensure you have a technically strong website.
Many of the issues have easy fixes, especially in a WordPress website with good hosting. A good technical SEO audit report will also prioritize the importance of the issues for the greatest impact. If you have a little technical knowledge, you might be able to correct the issues on your own. But a good upgrade to this report includes having the experts to take care of everything for you.
Once you have a strong technical foundation with your website, the next step is to understand the keywords people are using to get there. And this is more than the simple term(s) you use to describe your own service. The key here is finding the terms other people use to find you.
With an SEO Keyword Research Report, we start with the core keywords you use to describe what you’re offering on your website. Then we look at exact match, phrase match, broad match, and related keyword terms.
From this data, we’re able to prioritize the keyword phrases by things like total monthly search volume, keyword difficulty, and potential click rates. That information can inform several other aspects of your SEO strategy, including overall website architecture, topics for blog posts, and terms used in link-building strategies.
The next step continues with the on-site SEO theme. Once you’ve corrected the technical foundation, and you know the keyword terms you should be targeting, then a good on-page optimization service will help you ensure the content on the page is well optimized for the target keyword(s).
These reports provide optimization ideas related to strategy, SERP features, backlink opportunities, semantic content, technical SEO, and user experience.
Additionally, these reports are great for any page you want to get ranked, not just the homepage. So if you have pages for core products, service areas, or other authority pages, then run this on each one to ensure you’re maximizing your opportunity to get found for a range of terms.
Now that you’ve taken care of all of the on-site elements, we can start evaluating how the search engines see your site. That’s where a Keyword Positions Report can help us see what terms you’re currently ranking for, and the positions you rank for them.
This information can be used in a variety of ways. Typically, when we build an SEO strategy for our clients, we look for low-hanging fruit in order to achieve some easy wins. The goal is always to get terms ranking in the top three positions on the first page, which is where over half of all clicks go. So we look for the terms in positions 4-10 on the first page and terms on pages two and three of the results. With these terms, we can try some of the more simple tactics that can get the site ranking better more quickly.
Exactly how we use this information can vary quite a bit, which is why a consult is a good follow-up to this report. We can help sort through the data to ensure you have the right plan for how to move forward.
Link-building is still one of the most powerful signals we can send to search engines to show the value of a page/site. And while there are several tactics we use to create a strong backlink portfolio, there is one thing we’ve seen make a huge difference for local business rankings. Creating (or cleaning up) your local business citations has proven to be a crucial factor in strong rankings.
Basically, there are hundreds (if not thousands) of online directories that have (or could have) listings for your business. Yelp is a big one. But there are lots of those kinds of sites. And there are two keys to leveraging these directories. First, it’s important to ensure the NAP (name, address, phone) matches what Google and your website show. Inaccurate listings can damage your credibility, and therefore negatively impact your rankings. Second, each of these listings typically has a link back to your website. And quite often these are from higher-authority websites, which results in good credibility links boosting your authority.
The report shows you the accuracy of your listings on top directory websites. Then cleaning up those listings (or creating them where they don’t exist) is a high impact service we suggest for every small business.
As I mentioned earlier, good SEO is a process. That’s why having an ongoing content strategy is one of the best things you can do to increase your website’s overall keyword value. It not only increases the number of terms you can end up ranking for, but it also creates more entry points onto your site that can potentially reach the coveted top three positions.
Blogging for your business is tricky, though. By now I’m sure you can see how strongly we feel about leveraging the data and being strategic about the approach. That’s why we like to do a little content research using the target keywords.
Research like this can be done for every blog post you produce. And it’s the foundation for every blog post our team of SEO writers produces. Ultimately, the goal is to produce content that has search engine and social media value. This approach can help you build a library of great resources that can drive traffic for years to come.
Premium: Content Research + 1,000-Word Post ($170)
Final Thoughts On Fiverr SEO Gigs
It’s not super difficult to drive substantial traffic to your website through search engines. But you do need to be strategic about how you go about it.
You can leverage Fiverr SEO gigs to help you explore SEO services and drive more traffic to your website. It’s important, however, to not just go out and buy random gigs making big promises. You should know where you are with your website, where you want to go with traffic, and where your greatest opportunities for traffic can be found. Then build a plan that drives you towards your goals.
If you want to start by chatting through any of this, we’re always happy to talk (for free) and get you pointed in the right direction. You can schedule some time with us anytime. And feel free to grab some of the gigs featured here to get your SEO strategy moving in the right direction.
Most of the small businesses we work with don’t have huge marketing budgets, so they need affordable local SEO services. But navigating the complex landscape of search engine optimization for small local businesses isn’t easy.
Either the strategies are too confusing, or the budget required to get results is (way) too high. Or both.
That’s usually a recipe for a hopeless business owner/manager. Many who find themselves in this spot either:
Walk away and give up on the idea of ever ranking a website on search engines
Invest in cheap (and very questionable) tactics that ultimately can get them penalized
Getting on the first page of Google too often feels like a pipe-dream. Especially for people in ultra-competitive markets.
And that’s where we were with one real estate agent (in Florida). The thought of getting on page one of search results organically seemed out of the question. As a result, the client dished a lot of money into some very expensive Google Ads.
The problem with ads is that the second you stop paying for them, they go away. So we wanted to build some natural rankings that would stay there.
The good news?
We stayed focused, with a limited budget, on some key SEO strategies that ended up driving some pretty nice results.
That was an ultra-competitive market with tons of hardcore competition. So if we can see these kinds of results there, then it’s absolutely possible to do it on other niches as well.
Let’s take a look at what happened…
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IMPACT OF LOCAL SEO SERVICES THAT GET YOU ON PAGE ONE
If you can get onto page one of the search results, then that can drive a significant amount of traffic. And those are potential customers who are actively looking for what you have to offer!
Better than that, if you could get into one of the top three positions, then that’s even better! Studies have shown that approximately 62% of search engine traffic goes to websites ranked in the first three positions (33% to position one, 18% to position two, and 11% to position three).
Our studies have also shown that the quality of traffic coming from organic (non-paid ad) search results is typically higher quality (more time on site, lower bounce rates, etc) than traffic coming from the paid ads.
Basically, not all traffic is equal.
And generally speaking, higher quality traffic is more likely to convert into a lead or customer (considering your website is built to optimize for conversions).
Local SEO has some unique factors as well. It’s not just about targeting keywords. You also need to drill down to geographic locations. You can’t just add keywords like “[your niche] near me” on your web pages and expect it to flood in the traffic who are looking for you.
And that’s where most business owners stumble.
Getting the right mix of the right tactics is important. Oh, and without breaking the budget, pretty please.
WORKING IN A HIGHLY-COMPETITIVE NICHE
As we worked out the strategy with this client, generating leads was the single most important desired result. Part of the downside of a great SEO strategy is that it just doesn’t happen overnight. It takes time to build the reputation on search engines required to get and stay on page one.
Truth be told, they didn’t have time to wait for the organic rankings to come.
So they made a large monthly investment ($2,000/mo+) in Google AdWords. The results weren’t always fantastic. But they were results. Enough to justify the investment.
We just wanted better rankings and higher-quality leads.
That meant that we needed to establish a high level of local credibility online.
Being a real estate agent in Florida is a tough market too. There are literally thousands of them in the local area, and every one wants their website to rank on page one. Standing out in a market like that is certainly a high order!
Building Authority and Momentum in a Competitive Niche
The initial baseline report at the end of December showed a very low volume of total keywords, especially those on the first page. Just one term ranked on the first page, and there were only six total keywords on the first three pages. And while there were other terms ranking on pages 4-10, the overall volume was still pretty insignificant.
The September report (nine full months later) showed a very different picture. We increased the number of keywords ranking pretty significantly:
Page 1 results increased from 1 to 10 (a 900% increase)
Pages 1-3 results increased from 6 to 82 (a 1267% increase)
Pages 1-10 results increased from 81 to 505 (a 523% increase)
While the total volume of terms appearing on the first page of search results still isn’t overwhelming, this definitely shows a trend of increasing opportunities to get found. Those 72 keyword results on pages 2 and 3 are great low-hanging fruit, ripe for boosting onto the first page!
The momentum was building. And even with just a few keywords ranking on page one (for some pretty high volume search terms), we started seeing some of those leads flowing in.
The best part is that the approach consisted of some simple and affordable local SEO services.
TWO Affordable LOCAL SEO SERVICES THAT GOT US THE RESULTS
We focused on what I considered two “must-have” tactics that I believe every small business should be doing. This helped us keep the budget as low as possible, but still gave us some on-site and off-site pieces that drove the results we were going for.
Every month we would produce two strategically-developed SEO blog posts. We would do one 500-word post ($97) and one 1,000-word post ($173). These helped us develop the keyword breadth on the website itself.
After running a full citation audit, we would add/update ten online business directories (i.e., Yelp, BBB, Thumbtack, etc), ten geotagged photos, and ten social profile links every month ($197).
So for less than $500/mo we were building links and developing a core of content on the website with a focus on high-value, local search terms. We did this consistently, month after month, without fail. And consistency is one of the keys to building momentum with search engine results.
Element #1: Blogging for Local SEO Results
Blogging is one of the best ways to create some keyword authority on your website, but few know how to do it effectively. A few key elements to making this work well are:
Start with keyword research. It’s important to look for current trends in the user’s search behavior. And you’ll want to focus on terms that provide a good combination of higher search volume and lower competitive density.
Build on competitive content research. Once you have your target keyword, then you’ll want to evaluate other similar content out there to see what’s getting others ranking for similar terms.
Write for the users, not for search engines. Crafting good, useful content is what search engines want. Think about building a great resource that helps people, and it’ll pay off with the search engines too.
In this example (above), we targeted “selling waterfront property” to attract the kinds of potential sellers the agent wanted to get listings from.
As you build a library of useful content like this on your website, you’ll be creating more entry points for visitors to come through.
Element #2: Local Citation Link-Building
Links are what drives the Internet. And a good link-portfolio for any website will feature a variety of types of links from several different places.
Generally, things like guest-post links and contextual links can help you build a strong based of keyword-focused links. And that’s a great thing! But when the budget is limited, then you’ll need to focus on the stuff that drives the biggest geographic impact possible.
That’s where local citation link building comes in. With this strategy, there are three things we focus on to build the local push we want:
Local and business directories. The biggest of these you’ve likely heard of is Yelp. And there are thousands of others that exist and can have listings for your business. The trick here isn’t thinking about the traffic that they may (or may not) drive. But the location-based links back to your website from (generally) high-authority websites is a big deal.
Geo-tagged photo posting. Adding images with geo-location factors on image websites is another tactic that creates location-based links, signaling areas you want to show up in for searches.
Social profile posts. This is a little bit different than just your standard Facebook or Twitter posting. But there are similar sites where profiles and links can be created to provide an additional layer of references.
The result is a regularly growing and diverse set of links with a geo-focus. It’s not as strong with the keyword factors, but it’s great for the location factors.
Do this, along with a strong Google My Business profile, and you’ll be setting up all of the right signals for search engines to know where you’re at.
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Implementing Affordable Local SEO Services
Your local business doesn’t need to suffer in obscurity! Getting found in a local search isn’t that difficult if you’re doing the right things. But consistency is the key. Results won’t happen overnight with just one or two months of trying these strategies.
And depending on how competitive your niche is, you might be able to get away with a smaller budget (for less competitive niches than Florida real estate agents). You could also see better results faster. Regardless, the bottom line is that we’ve seen this strategy work over and over with lots of clients.
The key is to stick with it, follow the data, and keep building based on what the data is telling you.
With a strategy like this, you’ll build strong rankings that will drive substantial traffic to your website. And that traffic is likely to be more highly qualified and motivated to connect with you.
If you have any questions about how a plan like this might work for you, or just need a little coaching along the way to make sure you’re doing it right, then grab some time for a quick chat. We’re always happy to help!
The line between offline and online sales has become very blurred. There’s showrooming and Research Online, Pay Offline (ROPO), point of sale (POS) e-commerce systems, click and collect options— and then there’s local action-focused search to factor in.
With smartphones that keep us connected to the internet wherever we go, we always have the option of buying something in under a minute. We can search for things, place orders, and carry on with our days. Micro-moments are an ever-present danger to our wallets.
Retailers that aren’t taking advantage of this power are making a huge mistake, because it’s a huge source of revenue. Let’s look at what local SEO really involves, why Google cares about it, how you can optimize for it, and what really makes it worthwhile: ROI.
What does local SEO for online sales mean?
Before geo-targeting was an option, SEO was unfocused. The overall goal was always to get more traffic in general, reasoning that the more people visited a site, the more conversions there would be. It makes sense, and it works— but when there’s a physical location involved, your SEO requires a far more granular approach.
Because it operates through a physical location, local SEO needs to be geographical to an extent that goes beyond simply knowing what country a user is from. Consider the average Google search made from a phone in today’s world. Google won’t just parse the text; it will use the searcher’s specific locational data in combination with the specified keywords to try to find the best possible solution in that context.
Just look at the enormous increase in the use of the term “near me” in America over the course of the last 7 years. We know that we don’t need to type our current locations, so we don’t bother. We pass our tasks to Google, and it takes one look at our location data and figures out what exactly we’re talking about.
That’s what makes it so much more important (and interesting) to optimize for.
Why Google prioritizes local SEO
Imagine that you got hungry on a night out and wanted to visit a restaurant, but you couldn’t think of what could be open at that time. Eager to eat, you could take out your phone and search for “restaurants still open right now”. Google would interpret the string, conclude (quite correctly) that you were searching specifically for restaurants in your area, and deliver results meeting your criteria.
This focus on understanding intent—recognizing what a user meant regardless of what they actually said—is a key part of local SEO. It’s all about figuring out the purpose of a search so the best results can be found, and mobile devices play into this hugely (since searches from mobile devices cumulatively comprise well over half of all web searches now).
By listing a company in response to a local query, whether as a top result or even a featured rich snippet, Google knows it is implicitly recommending the locations it lists. If you can give your business the best chance of being such a recommended location, it will benefit you hugely through increased business from mobile users ready and willing to convert.
How you can optimize for local search
Given the overwhelming importance of being picked by Google as a top result for a local search, local SEO is all about covering all the bases and jumping through every hoop provided. Google wants as much information as possible. Here are some things you can offer:
A Google My Business Map Listing
Filling in Google’s My Business page is an essential component of appearing on Google Maps. Without it, you won’t be featured, and all your local SEO efforts will be ruined as Google won’t want to rank you for a local search when it isn’t even sure your business is in that area.
Your business should have a blog or at least some form of content updated semi-regularly. Use your content to write about your area and your place in it— touch upon relevant area keywords, but be sure to make it good content regardless. If you make a guide to your area, it’ll give you new ranking possibilities and further associate your business with your location (remember to share it on social media for added exposure).
A company with no reviews appears suspicious. Even if you get glowing reviews offline, it won’t help your traffic. Encourage your customers to leave you reviews through Google+ (it’s mostly dead, but the reviewing is still of value), an external review service if you have enough customers to justify it, or (if your online store setup supports it) even a free or cheap review add-on.
While you can include reviews through microdata, it’s not all you can tag. You can point out anything you can list through Google My Business (including opening hours, holiday hours, menu link, etc.) and more, including product types, dimensions, materials, etc. Google may not want to rely on it, but for the moment it still has value.
By including as much detail as you can about what your business does, where it is, and how it operates, you can make your company a viable contender for SERP positioning when a relevant search is made.
If you’re willing to do some PPC to get things moving, you can use Google’s Merchant Center to advertise your product listings inside results pages, plus they’re playing with a system for buying directly through search results. PPC doesn’t innately affect SEO, but if it brings in new customers who really like your site and your service, the uptick in your metrics certainly will.
The high ROI of local SEO for online sales
We still need to answer the titular question of what investment in local SEO can do for your online sales (and offline sales)… so let’s do that now since we only need one term: high ROI.
The scattergun approach of standard SEO gets strong results, but it also wastes resources for businesses with physical locations and associated restrictions. It brings in people who never intended to buy anything, traffic from overseas, and a weak return on the effort.
You don’t just catch stragglers— you catch the people who are in the right location at the right time and itching to buy something you can offer them.
While it’s challenging to track local SEO ROI sometimes, try using call tracking to segment the data. Use one number for your Google My Business listing, another for your website, and another for any other type of campaign you run.
Once you’re done, you’ll be able to narrow things down and figure out where all your sales are coming from. You’ll most likely see that your local traffic is converting at the highest rate. If it isn’t, then you’re doing something seriously wrong to push awaylocals and should think about your overall strategy.
I’m asked about this quite frequently. It’s this question about how to design a website and ensure it’s set up for the best possible search engine ranking. Because being found on search engines can make or break your online success. So it’s not just a question about ranking high for a certain keyword. It’s about ranking high for the best keywords to drive results.
Before we dig into the details, it’s important to understand that search engine optimization (SEO) success is dependent on two factors. The first factor is on-site design and setup. This has to do with the structure and mapping of pages on your site, the content you offer, and several behind-the-scenes settings. The second factor is off-site promotion. This has more to do with link building and gaining outside credibility for your website. Our focus here today will be with the first of these two factors, on-site design.
A few years ago, some friends started a new laser engraving business. As they were kicking things off, they knew that the website was going to be a key piece of their strategy. So we got together and built a site around their main keyword of laser engraving. The site did well in ranking for that phrase, and it helped generate several new customers for them.
Over time, the business continued to grow, and the owners gained a better understanding of their niche. Most of the work they are doing falls into two main categories. One type of customer they get is business and corporate accounts looking to get logos engraved onto other products as promotional giveaways. The other type of customer is looking for personalization on keepsake items, such as wedding party gifts.
As they began to expand and focus on those two categories, they also felt like it was time for the website to evolve with them. The good news is that the website was rock solid with terms related to laser engraving. However, it wasn’t anywhere on the radar for terms related to these two categories. The new design would need to capitalize on these niche categories.
Keyword Research (Where a Good SEO Strategy Begins)
When we set out to design a website for search engine ranking, the first thing we need to do is keyword research. I’m a firm believer in following what the data tells me. I never arbitrarily pick a keyword phrase out of a hat and build a website.
We targeted three keyword phrases in order to show up in searches for the best possible audience.
laser engraving (already ranking well locally for this, and didn’t want to lose it)
We selected these phrases after evaluating dozens of options and alternatives in Google’s Keyword Planner tool. When doing this for a local business, it’s helpful to filter results geographically. For example, you don’t want to use soda in an area where it’s more commonly called pop. Filtering geographically will get you the terms people actually use in your area to find what you’re offering. Beyond that, it’s all about finding the terms that have the highest search volume. And it’s a bonus if they have low competition. These terms present the greatest opportunities to capture visitors.
How To Design a Website for Results
Search engines are looking for authority. They want to ensure that the pages they send searchers to are the most helpful resources available. Old SEO methods of keyword stuffing pages just don’t do the trick anymore. So you need to show value. One of the best ways to show value (and authority) is through strong content. And long-form content typically shows higher authority than a few short blurbs. Therefore we built three high-authority pages mapped out like this:
Homepage (main keyword: laser engraving) – Our target for the homepage is 1500 words of content. Within that content, we have sections with short summaries for the other target keyword phrases. And then we added other general information about laser engraving.
Authority page (keyword: promotional products) – The target for other authority pages is at least 800 words of content. We used similar keywords, such as promotional items and custom logo engraving, but the main focus was on primary term.
Authority page (keyword: personalized gifts) – This page has the same 800-word target and used other supporting key phrases like anniversary gifts and personalized wedding gifts.
The new website structure focuses primarily on these three pages. Other existing pages aren’t removed. However, the more we can focus on core navigation for these three pages, the better. Therefore, we add the new authority pages to the header menu and link to them from the homepage. Likewise, the authority pages link to each other and back to the homepage.
Back-End Tactics to Improve Search Engine Ranking
Strong SEO writing is an important part of this process. Additionally, there are some other back-end pieces that to take care of. It’s things like creating strong snippets (using Yoast SEO) that can make a big difference. Not only should a snippet contain your keywords, but it also needs a strong call-to-action.
In addition to this kind of metadata, we make sure other elements are properly addressed:
Content readability – Yoast SEO does a great job scoring the page content for this. And I like to run all of my content through Hemingway App to help me find and correct difficult to read sentences, passive voice, and other readability factors.
Link balance – Every page should have links to other internal (your site) pages, but also external links to other websites. Don’t overdo it, but make sure the page’s links are strong and add value.
XML sitemap considerations – Static pages on the site that provide authority should be set to a high priority for the search engine bots. Additionally, less important pages (like your contact page, etc) should be bumped down in priority or removed from indexing altogether. This helps tell the search engines to determine what content is really important on the website.
Beyond this, if you have green lights from Yoast SEO on readability and SEO, then you should be all set.
Before this redesign work on the website, laser engraving was already performing well for us in local searches. Usually in the top three, and sometimes number one. The site was not ranking at all for the terms promotional products or personalized gifts. Once Google’s bots got to index the new site changes, we noticed some nice results. The homepage now seems to have a pretty strong hold on the #1 spot for laser engraving locally. And local searches for the other terms are now ranking the website in the top five!
Promotional products is currently ranking the homepage at #5…
Personalized gifts is performing even better with TWO pages ranking in the top five! Here you see that not only did the homepage rank for this term, but so did the authority page…
These results were achieved without any other external SEO work. Simple, yet strong design strategy resulted in major improvements in search engine rankings.
At the same time, there are a few other tactics which could support (or even improve) strong results like this:
Link building and other off-site SEO promotion – Building a good portfolio of links pointing back to all of these pages could continue to enhance their credibility.
Content marketing strategy – Producing fresh and relevant content using related keyword terms can strengthen on-site authority.
Social media marketing – Providing social proof for these pages by sharing them regularly on social media sends strong signals to the search engines.
There’s definitely a strategy to follow if you want to build a website for great search engine ranking. And the key really is to think through all of the elements of the design and don’t skip some for convenience. If you do a good job with all of this, you’ll see the payoff in increased visibility (and traffic).
Winning in local SEO isn’t about doing some magic trick and spiking yourself up to number one overnight. Remember the story about the tortoise and the hare? The idea is simple. Keep doing the right things consistently over time, and you’ll win. You can increase your organic (not paid ad) Google traffic over time by consistently focusing on a few key tactics.
That’s what happened last year with one local business we work with. And I’ll be honest with you. I didn’t have much hope for them at times through this process.
If you understand SEO, then you know there are internal and external factors that impact your rankings. Internal factors might include having a strong, user-friendly website design and authoritative content in your area of expertise. External factors deal with off-site issues like having a strong backlink strategy. In order to do really well, both of these areas need to be handled well.
What We Could Have Done Better
It was a year of transition for this local business. Over the course of the year, there were three different Marketing leads to work with. The transitions meant different ideas coming to the table regularly, and a need to move slowly on big changes. For us, that meant we weren’t able to pull the trigger on some bigger website changes we felt needed to get done. In particular, it would have helped our SEO chances greatly if we were able to:
Update the look and feel of the site to a more modern design
Restructure and streamline the site for user experience and a strong sitemap
Bulk up thin content pages to show greater authority
The good news is that it looks like we may be giving these things more attention this year. With this stuff not running optimally, we saw improvements in Google traffic, but not as much as we could have.
The Improvement We Saw In Google Traffic
In 2015, organic search produced 4,333 first-time visitors to the website. In 2016, that number was 6,446 first-time visitors. That’s an increase of over 2,100 more people (48.77%) coming through their (virtual) doors!
This chart might not look overwhelming, but remember the tortoise and the hare? Each month this year (blue bar) represents an increase anywhere from 110 to 280 more new visitors per month than the previous year (orange bar). It represents steady, consistent work resulting in steady, consistent results.
What We Did To Get These Results
Early in the year, we did some initial cleanup and link building, which gave us a bit of a boost out of the gate. Internally, there was some cleaning up of meta descriptions (the snippets you see in search results), and other optimization. Externally, we did multiple tiers of link building and social bookmarking. That all gave us a good start, but the real story is in the consistency throughout the year. Here’s what we did, and all within a budget of less than $400/mo:
Backlink Cleanup – Before we got into building our (good) backlink portfolio, we first needed to get rid of any old backlinks that were hurting us. We were able to uncover several links that held us down and get rid of them (as far as Google is concerned).
Creating Social Signals – We have a way to sort of mimic the effect that celebrity social media accounts can have when they share something. These social signals usually have a quick impact by showing the search engines that something on your site is of high social value.
Contextual Links with Guest Posting – The idea here is to get authoritative websites to write an article about a subject related to you and include a link in the article back to your website. The higher authority of the website, the higher value of the link back to you.
Advanced Crowdsearch – This is a strategic way of creating some of the other signals search engines look at to determine the value of your site (and its content). When search engines see the value, they bump you up in the rankings.
After the backlink cleanup, we just put the other three items on a three-month rotation. Each month we would do just one of them, and target it at the homepage of the website. After we worked through all three of them over a three-month period, we would start over.
Consistency is the Key
It’s also important to note that if the budget allowed for us to do two or three of these things every month, the results we saw would be greatly magnified. You get out of it what you put into it. But more importantly, the key is in the consistency.
Doing the right things regularly paid off by generating more Google traffic to the website. And if we’re doing our job well on the website, then we’ll be converting those visits into sales leads and then into customers. More on that idea some other time…
The internet of today is competitive, and having a strong local SEO strategy is a necessity for small businesses. Most business owners know the difficulty of remaining competitive online, but they don’t know where to start. Small businesses owners should consider these local SEO optimization tips.
Stay Compliant With Google Updates
Google rolled out their latest update in September 2016, and it encourages business owners to provide a more useful, relevant experience for searchers. The Penguin update lists a few strategies that can help business owners push their sites to the top of local rankings. Some factors revealed in the Penguin update include domain authority, on-page optimization, and the physical address of businesses.
Create Pages for Local Listings
Another effective strategy is to build local listing pages on directories such as Google+, Yelp, and Foursquare (just to name a few). Business owners should create profiles on these directory sites and claim site ownership. From there, the owner should ensure the accuracy and consistency of the listings. By listing the website on these directories, business owners can rise through local listings.
Sign Up for Your Google My Business Page
By signing up for Google’s My Business, a local business owner can make his or her site more visible on Google+, Search, Maps, and Google Local. When the site owner signs into this service, they can enter or update the business’ address and contact information, and they can also access other apps such as Reviews, Insights, Analytics, and Hangouts. The business search service can be accessed via desktop browser or mobile app, and the app provides notifications when someone reviews the site on Google+.
Add a Blog Page to the Business Website
Putting a blog page on the company website will help the owner improve the site’s visibility. The more posts you publish, the more visitors will come to the site. Writing blog posts allows business owners to target locally-relevant search terms and keywords, and these posts can keep visitors on the site once they’re there. The longer a visitor stays on the site, the more likely they are to turn into a customer. Relevant, engaging blog content reduces bounce rates, which are an important measurement of the site’s search engine ranking.
Optimizing a site for mobile users is another important way to improve its search engine rankings. With each Google algorithm update, mobile optimization becomes more important. Updates prioritize sites that display well on smartphones, tablets, and other mobile devices, and these sites rank higher in mobile search results.
Ask Visitors for Positive Reviews
Google gives great importance to online reviews during site rankings. Good reviews build trust in a site and enhance credibility, and that’s why it is important for business owners to gather positive reviews from customers. Owners can increase the likelihood of customer endorsement with emails listing all the major review sites such as Google Places and asking for their input on products and services.
Create Engaging Content
With each algorithm update, it becomes increasingly important to have site content that offers users something of value. It’s quite easy to create engaging, valuable site content. All the business owner has to do is determine customers’ concerns and write content that attempts to resolve them. By solving a reader’s specific problem, a business owner can enrich that customer’s online experience.
Create and Maintain Social Media Pages
Building a solid presence on sites like LinkedIn, Pinterest, and Twitter is critical for a business owner who wants high search engine rankings. Social media also has indirect effects on site rankings. When a company’s fan base increases, more people visit the site. Search engines take site popularity cues from search results, and increased traffic can boost the site’s rankings.
Improve the User Experience
Business owners should focus on an improved user experience (UX) by making sites easy to navigate. Clear layouts, appealing designs, and easy-to-find contact info can go a long way toward a better UX, and these factors can encourage visitors to remain on the site longer. When visitors stick around, conversion and bounce rates improve, and it boosts the site’s search engine ranking.
To dominate search rankings, site owners should regularly update site content. This helps sites in two main ways. First, regular updates keep customers coming back to see what’s new. Second, Google’s algorithm updates tend to favor sites that frequently post new content. By following the tips listed here, business owners can improve their local SEO.