Most bloggers using AI are doing it wrong. Not because they're using the wrong tool, but because they're using it at the wrong point in the process. They open Claude or ChatGPT, type "write me a blog post about [topic]," paste the output into WordPress, and wonder why...
blogging strategy blog
The ultimate resource for bloggers and writers of all kinds, covering topics related to blogging strategy, blog design, social media, blog SEO, and much more.
Built-In AI vs. External AI for WordPress Bloggers
If you've been following the WordPress 7 AI rollout, you've probably noticed something: the conversation keeps mixing two very different things together. On one side, you've got the AI features built directly into the WordPress editor: title generation, excerpt...
Write Better Content with WordPress 7’s Built-In AI
In my last post, I covered what WordPress 7's AI infrastructure actually is and why it matters. The short version: WordPress now has a standardized way to connect to AI providers, and the three default options are Claude (Anthropic), ChatGPT (OpenAI), and Gemini...
What Does Your Website Score Actually Mean? (A Plain-English Guide)
You ran your website through our free grader. You got a number. Maybe it was 72. Maybe it was 45. Maybe you got a perfect 100 on SEO and a 12 on Performance and now you're not sure what any of it means for your actual business. That's what this post is for. I ran my...
Why We Built AI Labs (And Who They’re For)
AI is powerful. It’s also loud. New tools appear constantly. Promises of speed, scale, and shortcuts fill social feeds and inboxes. Advice is everywhere, and much of it conflicts. For many people, the result isn’t excitement. It’s pressure. A quiet sense that they’re...
How to Test Whether a Book Idea Is Worth Pursuing
Every writer I know has a folder full of half-formed book ideas. Some are just a sentence.Some are a paragraph scribbled late at night.Some are ambitious outlines that once felt electric and now feel heavy. Most book ideas don't fail because they are bad ideas. They...
Why Bloggers Need a Growth Plan: Sustainable Success Strategies
My personal blog just turned 18 years old. And while the dynamics and landscape of blogging has certain changed (substantially), the reality is that blogs still drive the Internet more than most people think. In fact, there are currently over 600 million blogs out...
How to Increase Email Subscribers for a Blog (What Actually Works)
If you're a blogger who's been publishing content and watching your email list stay flat, you're not alone. Most bloggers run into the same wall: decent traffic, low subscribers, and no clear idea why. The problem usually isn't the content. It's the strategy around...
How To Start Writing (And Sharing Your Story)
Everyone has a story to tell. It may be a story about your life, your family, or your experiences. Maybe you have a story that you’ve been carrying around for years, just waiting to be told. And maybe you’re thinking about writing that story down, but don’t know how...
7 Divi Website Builder Templates For Writers (Updated for 2026)
If you're wanting to share the words in your head (and/or heart) out there for the world to read, then you need a website. And because most writers I know are not web designers, you'll likely be looking for a good website builder for writers. But there are so many...
Blog SEO: A Complete Guide to Optimize Your Blog for Search Engines
Considering the state of social media and other traffic sources the way they are these days, blog SEO (search engine optimization) is becoming more important all the time. Ultimately, you want to drive more traffic to your writing. But here's the reality most writers...
8 Common Self-Publishing Mistakes and How to Avoid Them
Are you looking to self-publish your work? If so, it's crucial to learn the ins and outs of some of the most common self-publishing mistakes. In learning of these mistakes, you can set yourself up for the most success possible. What are the most common self-publishing...
How To (and Why) Build a Linktree Page (Plus Free Templates)
You get one link in your Instagram bio. One link on TikTok. One link on X. For a blogger, creator, or small business owner who's trying to send people to your latest post, your products, your newsletter, and your services all at once -- that's a problem. That's why...
Cybersecurity and Your Website (Our Responsibilities, and Yours)
With a greater reliance on using technology to manage our personal information, there is a greater emphasis on cybersecurity for protecting that information. It seems like reports of large-scale breaches come out every few news cycles. Some of the big ones, just this...
How To Make Money With a Blog: 5 Tips to Turning a Profit
Anyone can start a blog, but most don't make money from blogging. In fact, many people don't realize it's possible to make money with a blog. Before you can think about making money, you need to focus on writing useful content. Until you do this, you cannot move...
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