Learn how to build a strong online business strategy (for online and brick-and-mortar businesses. This is the digital marketing resources you’ve been looking for!
The line between offline and online sales has become very blurred. There’s showrooming and Research Online, Pay Offline (ROPO), point of sale (POS) e-commerce systems, click and collect options— and then there’s local action-focused search to factor in. With...
Getting the SEO rockin' for your small business website can be tricky (and frustrating). Especially, if you're trying to do it on your own. The good news is that there are a number of common issues you can easily resolve, with a little direction. Focus on these...
I'm asked about this quite frequently. It's this question about how to design a website and ensure it's set up for the best possible search engine ranking. Because being found on search engines can make or break your online success. So it's not just a question about...
Winning in local SEO isn't about doing some magic trick and spiking yourself up to number one overnight. Remember the story about the tortoise and the hare? The idea is simple. Keep doing the right things consistently over time, and you'll win. You can increase your...
Good website design and management is not based on feelings or personal preferences. Rather it's based on data and facts that move you closer to your goals. That’s why I love A/B split testing. It’s all about figuring out the correct path for your design based on hard...
The internet of today is competitive, and having a strong local SEO strategy is a necessity for small businesses. Most business owners know the difficulty of remaining competitive online, but they don’t know where to start. Small businesses owners should consider...
If blogging had a secret sauce or magic potion, this would be it. By far, this is the most common question I get asked about blogging and social media. When is right time to share blog posts on social media? I can confidently respond without hesitation… It depends....
With all of the talk about how Facebook is changing algorithms to push down your page's posts, there's finally something to look forward to! It's called Facebook Audience Optimization, and it's a new tool which allows Facebook Page publishers to better target the...
Most people believe that increasing social media exposure is all about getting more followers. That's not entirely true. Certainly, building your own social media following is important, but consider this question... [Tweet "Which is easier? Adding 5,000 followers, or...
Your e-mail strategy is probably one of the most important elements of you online marketing plan. And that means you'll need the best tool available to handle the job. In this clip from our webinar on e-mail subscriber...
![brands and the facebook like [INFOGRAPHIC]](https://b753274.smushcdn.com/753274/wp-content/uploads/facebook-ig.jpg?lossy=1&strip=1&webp=1)
I've talked to several business clients recently who want to establish a presence on Facebook, but they aren't sure what it means and how they can use it to their advantage. This infographic provides some interesting insight into the motivations of Facebook users and...
As I meet with clients who want to set up a presence on the social media platform that everyone seems to be on, one thing that I'm regularly impressed with is that their experience extends far beyond the date that the Facebook page was created. So how do you highlight...
![power to the online people [INFOGRAPHIC]](https://b753274.smushcdn.com/753274/wp-content/uploads/power-social-media.jpg?lossy=1&strip=1&webp=1)
I remember the day the earthquake hit in Haiti. I was in my office with a TV on one of the news networks. I looked over at my Twitter app when I noticed a stream of tweets about a the quake, and many even had pictures. Several minutes later the news networks started...
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