by Dan King | Dec 31, 2025 | blogging strategy, business strategy, fistbump media updates, publishing strategy
AI is powerful. It’s also loud.
New tools appear constantly. Promises of speed, scale, and shortcuts fill social feeds and inboxes. Advice is everywhere, and much of it conflicts. For many people, the result isn’t excitement. It’s pressure. A quiet sense that they’re falling behind if they don’t adopt everything immediately.
If that feels familiar, you’re not alone.
The challenge most people face right now isn’t access to AI. It’s clarity. Knowing how to use these tools thoughtfully, responsibly, and in ways that actually support their goals.
That’s why we built AI Labs.
The Problem Isn’t AI. It’s How We’re Being Taught to Use It.
AI itself isn’t the issue. The way it’s often presented is.
Much of the conversation around AI focuses on hacks, prompts, and tricks. Tools are treated like shortcuts that can replace thinking, creativity, or experience. The emphasis is on speed and output, not understanding.
The problem with that approach is that tools change constantly. What works today may be irrelevant next month. When people are taught what to click without learning how to think, they become dependent on systems they don’t fully understand.
That kind of learning doesn’t build confidence. It builds fragility.
Why Education Matters More Than Tools
Tools will continue to evolve. That’s a given.
What lasts is the ability to think clearly, ask better questions, and make informed decisions. Education creates that foundation. It helps people understand not just how to use AI, but when to use it, when not to, and why.
AI is most helpful when it supports human judgment, creativity, and discernment. It should amplify thinking, not replace it.
That belief sits at the center of everything we’re building with AI Labs.
What We Mean by “Labs”
We intentionally chose the word Labs.
AI Labs are not about polished performance or perfect output. They’re environments for experimentation, reflection, and learning. They’re places to test ideas, explore possibilities, and gain clarity before committing to a direction.
Labs assume that mistakes are part of the process. They create space to learn through use, not pressure. The goal isn’t speed or volume. It’s understanding.
How the Labs Are Structured
Each Lab follows the same simple progression, designed to meet people where they are.
- Membership offers an ongoing environment for learning, experimentation, and shared frameworks. It’s a place to build familiarity and confidence over time.
- Blueprints are focused, guided sessions designed to bring clarity to a specific idea or challenge. They help people move from uncertainty to direction.
- Accelerators are short-term, hands-on intensives for those who are ready to apply what they’ve learned in a more concentrated way.
This structure isn’t about pushing people forward faster. It’s about aligning depth with readiness.
Who AI Labs Are For
AI Labs are designed for people who want to use AI thoughtfully, not just quickly.
→ Writers and Authors
For writers and authors, AI can be a powerful thinking partner. It can help explore ideas, test concepts, clarify structure, and surface questions worth answering.
Our Author Lab is focused on helping writers gain clarity around their ideas and direction, especially early in the process. It’s for people who want to think better about what they’re creating, not hand their voice over to a machine.
Tools like our Book Idea GPT are examples of how AI can support this kind of exploration by helping writers evaluate ideas before committing months of work to them.
→ Entrepreneurs and Builders
For entrepreneurs, AI can support clearer thinking around offers, messaging, and strategy. Used well, it helps reduce noise and sharpen focus.
Our Entrepreneur Lab, which is coming soon, is being built for people who want to use AI to support decision-making and strategic clarity, not chase every new tool that appears.
Resources like the AI Starter Kit exist as practical on-ramps for people who want to begin exploring AI with intention and confidence.
How AI Labs Connect to the Academy
AI Labs are experiential by design. They emphasize learning through use and reflection.
The Academy is where more structured courses live. Over time, new courses will expand on the ideas explored in the Labs, allowing people to learn at different depths and paces.
Together, they create a learning ecosystem that’s flexible, intentional, and built to adapt as tools continue to change.
What We’re Hoping to Build Long-Term
Our goal with AI Labs isn’t to keep up with trends. It’s to create a steady place for thoughtful learning in the middle of a fast-moving landscape.
We want to build:
- A counterweight to hype-driven AI culture
- A space where discernment is valued
- A community focused on clarity rather than shortcuts
- Learning that evolves alongside the tools, not behind them
This is a long-term commitment to education, not a momentary response to buzz.
AI Is a Tool. Learning Is the Advantage.
AI will continue to change. New capabilities will emerge. Tools will improve.
The real advantage will belong to those who know how to think with these tools wisely.
AI Labs exist to help people build that confidence and clarity, so they can use AI as a support for meaningful work, not a source of pressure or confusion.
The goal isn’t to use AI more. It’s to use it more wisely.
by Dan King | Dec 24, 2025 | publishing strategy
Every writer I know has a folder full of half-formed book ideas.
Some are just a sentence.
Some are a paragraph scribbled late at night.
Some are ambitious outlines that once felt electric and now feel heavy.
Most book ideas don’t fail because they are bad ideas. They fail because we never slow down long enough to really listen to them.
We either rush straight into outlining and get overwhelmed, or we abandon the idea too early because it feels vague or unfinished. In both cases, the problem is the same. We skip the work of discernment.
Over time, I’ve learned that before asking whether an idea can become a book, I need to ask a better question first.
Is this idea worth pursuing at all?
What I Do Not Ask at the Beginning
When a book idea first shows up, there are a lot of tempting questions we could ask.
How long should this book be?
Who is the publisher?
What would the chapters look like?
How would I market this?
Those questions aren’t wrong, but they’re almost always premature.
When we ask structural or strategic questions too early, we put pressure on an idea that hasn’t had time to breathe. Good ideas don’t usually arrive fully formed. They arrive as a nudge, a tension, a recurring thought that will not quite let go.
At the beginning, I’m not trying to organize the idea. I’m trying to understand it.
Clarity comes before structure. Meaning comes before mechanics.
The Question I Actually Start With
The question I return to again and again is simple.
What is this idea really asking of me?
Sometimes an idea isn’t calling to be a book at all. Sometimes it wants to be a single essay, a blog post, or a conversation. Other times it’s asking for something much more sustained.
Before I invest months or years into developing a project, I want to know a few things.
Is there a real tension here, not just an interesting topic?
Does this idea have weight, not just novelty?
Would this still matter to me after the initial excitement fades?
If I’m honest, the ideas that last are usually the ones that feel unfinished in the best possible way. They raise questions I can’t easily resolve. They stay with me even when I try to move on.
That’s usually a sign that something meaningful is happening.
What I Look For in an Idea With Staying Power
I don’t use a checklist, but over time I’ve noticed patterns in the ideas that turn into real books.
They usually involve a question I have lived with, not just noticed.
They connect to conversations I keep having with people.
They have a reader attached to them, someone I can picture clearly.
They have movement. A sense that the idea goes somewhere.
An idea with staying power doesn’t have to be impressive. It just has to be honest. It needs room to unfold, not pressure to perform.
Why So Many Writers Get Stuck Right Here
This is the point where many writers stall.
They have more than one idea and cannot choose.
They feel drawn to an idea but cannot explain why.
They are afraid of committing to the wrong project.
They worry about wasting time.
Getting stuck here doesn’t mean you’re unqualified. It usually means you care. It means you sense that this decision matters.
Most writers don’t need more motivation at this stage. They need clarity.
Turning a Philosophy Into Practice
Over the years, I noticed I was walking writers through the same early conversations again and again.
We would talk about where an idea came from.
We would name the tension underneath it.
We would imagine the reader.
We would look for the shape without forcing an outline.
Almost every time, something would shift. The idea would either settle or open up. Writers would leave clearer and often more excited than when they arrived.
Eventually, I realized this process didn’t need to stay locked inside one-on-one conversations. It could be experienced directly.
The Book Concept Builder
That realization led me to create the Book Concept Builder.
It is not an outline generator.
It does not write your book for you.
It does not rush you toward publishing decisions.
It is a guided thinking experience designed to help you explore whether an idea actually has book potential.
Through a series of thoughtful prompts, it walks you through the same early questions I return to again and again. At the end, it generates a Book Concept Snapshot that captures the heart of the idea, the reader, and the conceptual arc of a possible book.
If you’re curious, you can try it here:
👉 Try the Book Concept Builder
How to Use It Well
If you decide to use it, my best advice is simple.
Don’t rush.
Answer honestly.
Save the snapshot when you’re finished.
You don’t need to act on it immediately. Sometimes clarity itself is the gift. Other times it becomes the first real step toward something more.
What Comes After Clarity
Sometimes this process confirms that an idea isn’t ready yet, and that’s a good outcome. You haven’t failed. You’ve listened well.
Other times, it becomes clear that the idea wants more space, more structure, or more support. That’s where community, planning, and accountability can be helpful.
Support is available if and when you need it. It doesn’t have to be rushed.
A Final Thought
Writing a book isn’t just an act of productivity. It’s an act of attention.
Before we decide what to build, we have to decide what is worth building. Before we commit to structure, we need clarity. Before we write, we need to listen.
If you’ve been carrying a book idea and aren’t sure what to do with it, start there. Slow down. Ask better questions. Let the idea tell you what it needs.
That alone will take you further than you think.
by Dan King | Dec 22, 2025 | fistbump media updates
For many website owners, things are technically fine.
The site is online. Updates are running. Security is handled. Nothing feels broken. From the outside, it looks like the website is being managed well.
And in many cases, it is.
But “fine” is not always the same as “effective.” A website can be stable and still fall short of what its owner hoped it would do. It can be maintained and still feel disconnected from the goals that led to building it in the first place.
As we look ahead, it’s becoming clear that the future of website management isn’t just about keeping things running. It’s about helping websites do more meaningful work for the people behind them.
Maintenance Solves One Set of Problems, But Not All of Them
Good maintenance matters. Keeping WordPress core, themes, and plugins updated prevents countless issues before they ever surface. It reduces security risks, improves performance, and creates a more stable foundation overall.
That kind of preventative care is not optional. It’s essential.
A well-maintained website avoids many of the emergencies that frustrate owners and derail momentum. In that sense, maintenance is already a proactive act. It protects the investment people have made in their website and keeps the lights on behind the scenes.
But maintenance primarily answers one question:
Is the website still working as intended?
It doesn’t always answer the harder question:
Is the website still helping its owner move forward?
The Quiet Problem Most Website Owners Still Face
For many website owners, the biggest challenges aren’t dramatic failures. They’re subtle stalls.
The website runs, but it doesn’t evolve.
Goals change, but the site stays the same.
Content grows, but direction becomes less clear.
Over time, the site becomes something that exists rather than something that actively helps.
This happens not because people stop caring, but because insight is harder to come by than information. Analytics exist. Reports can be generated. Dashboards can be checked. Yet many owners still find themselves asking the same questions month after month:
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What should I be focusing on next?
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Is this website actually doing what I need it to do?
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What matters right now, and what doesn’t?
A website can be perfectly maintained and still leave its owner guessing.
From Maintenance to Meaningful Guidance
This is where website management needs to grow.
Stability is the baseline. Guidance is the multiplier.
Smarter website management doesn’t replace maintenance. It builds on it. It recognizes that keeping a site healthy is only the first step, and that real value comes from helping owners understand what their website is telling them and how to respond thoughtfully.
That shift changes the role of website management from task execution to interpretation.
Instead of reacting to problems or blindly following best practices, smarter management focuses on clarity. It helps surface priorities, reduce noise, and connect technical decisions to real-world goals, whether that’s growing an audience, increasing engagement, or improving conversions.
Small, informed adjustments made consistently over time often matter more than big redesigns or major overhauls. But those adjustments require insight, not just upkeep.
Smarter Websites Don’t Come From More Dashboards
When people sense that their website could be doing more, the instinct is often to add tools.
More analytics.
More reports.
More notifications.
Data is not the problem. Most website owners already have access to more information than they know what to do with.
What’s missing is context.
Dashboards can tell you what is happening, but they rarely tell you why it matters or what to do next. Without interpretation, more data often leads to more uncertainty, not clarity.
Smarter websites are not created by piling on more tools. They are created by making sense of the information that already exists and using it to guide better decisions.
Insight, not volume, is what moves a website forward.
What Smarter Website Management Looks Like in Practice
At a high level, smarter website management shifts the experience for owners in a few important ways.
Instead of long, overwhelming to-do lists, priorities become clearer.
Instead of constant second-guessing, decisions feel more grounded.
Instead of reacting to every new idea or trend, changes are made with purpose.
A smarter website adapts as its owner’s goals evolve. It reflects growth rather than lagging behind it. And when adjustments are needed, they’re made thoughtfully, not out of panic or pressure.
This doesn’t require constant redesigns or dramatic overhauls. In many cases, it’s about small, intentional improvements that compound over time.
The result is a website that feels less like a static tool and more like an active partner in the work it’s meant to support.
Why This Shift Matters Right Now
Websites carry more weight than they used to.
For business owners, they’re often the first impression, the primary sales channel, and the backbone of marketing efforts. For content creators, they’re the home base for ideas, audiences, and long-term sustainability.
At the same time, expectations are higher. People expect websites to be fast, clear, useful, and trustworthy. They also expect them to grow alongside the people who run them.
Maintenance alone can keep a site stable, but it doesn’t help it rise to those expectations.
As technology continues to evolve and automation becomes more common, the baseline for what’s possible keeps moving. In that environment, clarity and guidance become more valuable than ever.
The websites that thrive will be the ones that aren’t just maintained, but intentionally guided.
Where We’re Investing Our Focus
Looking ahead, our focus is on helping websites become more helpful to the people behind them.
That means investing in systems and approaches that surface insight, not just status. It means rethinking how websites communicate what’s working, what’s not, and where attention is best spent next.
The goal isn’t to overwhelm owners with information or push constant changes. It’s to help them get more out of what they already have, with greater confidence and less friction.
This is not a short-term shift or a single feature. It’s a longer-term commitment to treating websites as living systems that deserve care, context, and thoughtful direction.
Websites Should Do More Than Stay Online
Keeping a website online and up to date is important. It’s the baseline.
But the future of website management goes further. It’s about usefulness, clarity, and helping people move forward with intention.
Smarter websites don’t just exist in the background. They support decisions, reflect growth, and adapt as goals change.
As expectations continue to rise, the websites that stand out won’t be the ones that simply avoid problems. They’ll be the ones that actively help their owners make progress.
That’s the direction we’re leaning into, and the future we’re building toward.
by Dan King | Dec 18, 2025 | fistbump media updates
Over the years, Fistbump Media has grown through seasons that looked very different from one another. Some seasons were about building. Others were about refining. This past year has been about clarity.
If you’ve been a client for a while, or even if you’ve worked with us in the past, you may have noticed some shifts in how we approach WordPress website projects and ongoing support. Those changes weren’t made lightly, and they weren’t reactive. They were the result of paying close attention to what actually helps people succeed online over the long haul.
This post is not an announcement or a defense. It’s an explanation. A way to share how this season helped clarify where we do our best work, and why adjusting our model ultimately leads to better outcomes for the people we serve.
A Year of Wearing Too Many Hats
Prior to 2025, Fistbump Media operated with a small but capable team that included multiple developers alongside me. That season allowed us to move quickly, take on a wide range of projects, and serve clients across many needs at once.
Over time, that team naturally shifted. Each transition had its own story. One developer stepped out to start their own company, which was genuinely exciting to see. Others experienced changes in personal priorities that pulled their focus elsewhere. None of this happened because of dissatisfaction or instability. It happened because life changes, and seasons change with it.
As those shifts unfolded within a relatively short window, I made a decision that many small business owners make. I tried to cover everything myself.
Development. Strategy. Support. Operations. Client communication. Problem solving. I didn’t want clients to feel disruption, so I filled the gaps wherever they appeared.
What became clear fairly quickly is that being present everywhere doesn’t mean being effective everywhere.
Trying to be all things to all people pulled me away from the work where I add the most value. It didn’t reflect a lack of ability or commitment. It revealed a lack of focus. And over time, that lack of focus shows up not because someone stops caring, but because too many responsibilities compete for the same attention.
That realization wasn’t a failure. It was clarity.
It made clear that the question wasn’t whether I could continue doing everything. It was whether that model truly served clients well in the long term.
What This Year Clarified About Where We Add the Most Value
As the year unfolded, something became increasingly clear.
The most meaningful value Fistbump Media provides does not come from writing lines of code or assembling layouts, even though those things matter. It comes from helping people think clearly about their websites, supporting them through real-world challenges, and making decisions that hold up months and years after launch.
Support and strategy are not secondary services. They are the difference between a website that exists and a website that actually serves its purpose.
When I was stretched across too many roles, those areas were the first to feel the tension. Not because they were less important, but because they require margin. They require attentiveness, context, and the ability to step back and see the whole picture.
This year clarified that my best work happens when I’m focused on:
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Helping clients understand what their website should be doing for them
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Providing steady, thoughtful support when questions or issues arise
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Designing systems and processes that prevent problems instead of reacting to them
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Guiding decisions with the long-term health of a site in mind
Trying to handle every aspect of development personally made it harder to do those things well. And those are precisely the areas where clients feel the difference most.
Recognizing that isn’t stepping back from responsibility. It’s taking responsibility seriously enough to protect it.
Why We’re Shifting to a Partnership-Based Build Model
Once that clarity set in, the path forward became much simpler.
Rather than trying to rebuild an internal team that does everything, we’re intentionally moving toward a partnership-based model for WordPress website developers. This allows each part of the work to be handled by people who are best suited for it.
Great developers want to focus on development. They want to build, solve technical problems, and refine their craft. Pulling them into support workflows, client strategy, or ongoing site stewardship often dilutes what they do best.
In the same way, my role is strongest when I’m focused on guiding projects, supporting clients, and ensuring that websites are built and managed with longevity in mind.
Partnerships allow everyone to stay in their lane while still working toward a shared standard of quality.
For clients, this creates:
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Clearer ownership of responsibilities
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Fewer bottlenecks caused by one person wearing too many hats
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Better alignment between design, development, and long-term support
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A website that is built with ongoing care in mind, not just launch day
This shift isn’t about doing less work. It’s about doing the right work, with the right people, in the right roles.
By collaborating with trusted development partners, we can ensure that websites are built well without pulling focus away from the support and strategic guidance that help those websites succeed over time.
Our Role Is Changing, But Our Responsibility Is Not
While the way we deliver website projects is evolving, our responsibility to clients has not changed.
If anything, this shift allows us to take that responsibility more seriously.
My role is moving away from being deeply embedded in every build task and toward ensuring that websites are well-planned, well-supported, and thoughtfully managed over time. That means focusing on architecture instead of just execution, guidance instead of just implementation, and long-term health instead of short-term momentum.
Clients don’t benefit most from knowing that one person touched every part of a website. They benefit from knowing that someone is watching the whole system, asking the right questions, and making decisions that hold up long after launch.
That remains central to our work.
We are less interested in simply shipping websites and more interested in stewarding them well over time. That perspective shapes how projects are planned, how support is handled, and how decisions are made when trade-offs are required.
What This Means for Clients (Practically Speaking)
This shift is strategic, but it also has very real, practical implications for clients.
Clearer Roles and Expectations
With a partnership-based build model, it becomes much clearer who is responsible for what. Development, strategy, and ongoing support are no longer competing for the same limited attention. Each part of the work has clearer ownership, which reduces confusion and improves outcomes.
More Sustainable Support
When support and strategy are not constantly interrupted by build tasks, they become more consistent and more thoughtful. That leads to fewer reactive fixes and more proactive guidance over time.
The goal is not perfection. It is stability and clarity, even when issues arise.
Websites Built With Longevity in Mind
Decisions are no longer optimized solely for launch day. They are evaluated based on how they will affect performance, maintenance, and growth months or years down the road.
That perspective leads to better technical decisions, cleaner systems, and websites that are easier to live with long term.
What Is Not Changing
While some aspects of how we work are evolving, several things remain firmly in place.
Our commitment to helping people succeed online has not changed.
Our emphasis on thoughtful guidance, honest recommendations, and long-term relationships remains central to how we operate.
We will continue to prioritize clarity over complexity, sustainability over shortcuts, and solutions that actually serve the people using them.
This shift is not about distancing ourselves from clients. It is about being present in the ways that matter most.
Choosing Sustainability Over Busyness
This past year offered an important reminder that growth does not always mean doing more. Sometimes it means doing fewer things with greater intention.
By focusing our energy on support, strategy, and long-term stewardship, and by partnering with developers who excel at building, we are creating a model that better serves both clients and the work itself.
This approach allows us to stay aligned with our core purpose: helping people build and maintain websites that truly support their goals, not just today, but well into the future.
If you have questions about how this shift affects your website or future projects, we’re always happy to talk things through. Our goal is clarity, stability, and helping you succeed online in ways that last.
by Dan King | Feb 26, 2025 | blogging strategy
My personal blog just turned 18 years old. And while the dynamics and landscape of blogging has certain changed (substantially), the reality is that blogs still drive the Internet more than most people think. In fact, there are currently over 600 million blogs out there, all vying for attention (Source: Tech Business News). So having a strategic blogger growth plan is essential for anyone who writes online and wants to stand out and achieve sustained success.
When I started blogging, it was an easier time to stand out and get your writing noticed. Then more people started doing it. And algorithms change. Then even more people jump in to try to leverage the benefits of having a blog (mainly the ability to monetize content or whatever online). The focus used to be just on quantity. The more you wrote and put yourself out there, the more you got seen. And that drives success.
But today, with so many more people out there trying to find some quick gains online, the game has gotten much more strategic. And believe it or not, even with the incredible amount of content being published each day, it’s still not that difficult to get your stuff seen online. You just need to have a blogger growth plan (something we can help you with in our blog coaching services), and you need to be much more intentional about what you do and why you do it. And if you get a few things right in planning your growth, then you can reach lots of people with your message!
Understanding a Growth Plan
Building a blogger growth plan doesn’t just happen. It requires that you are intentional and clear about what you’re trying to do with your content.
When I started blogging, I was writing just for the sake of writing. And I never really gained any real traction. But when I found my focus and started fine-tuning what I was writing, then I started to see the momentum grow. And the same is true today.
So, in order to build your growth plan, there will be a few things you’ll need to ensure you’re putting in place:
- Setting Clear Objectives – Where exactly do you want to go? Think of it like getting in your car and telling your GPS to get you to your destination, but you don’t know what your destination is. The GPS won’t be able to do much to help you at that point. But if you know where you want to go, then the tools will help you get there.
- Identifying Target Audiences – Who are you trying to talk to? This one thing that I see a lot of blogger miss. They want to be the answer for everyone. But imagine talking to a room full of leading scientists about a children’s art project (or vice versa). It’ll fall on deaf ears. No matter how much you niche down your audience, there’s always an audience. With 8 billion people in the world, if what you’re talking about is only for one in a million, then there are still 8,000 people out there who are the perfect fit. And most authors would love to have an audience of 8,000!
- Outlining Actionable Strategies – What exactly are you going to do? It doesn’t help to just fill your plan with vague strategies that don’t really do anything. You’ll need to have actionable steps that you can take that will get you to where you want to go with the people you want to talk to.
A structured plan provides you with direction, it measures your progress progress, and it can adapt to changing trends. And that’s pretty important, considering the current landscape of the blogosphere.
The Current Blogging Landscape
The opportunity out there with blogs is really pretty enormous. But it can also be overwhelming thinking about how you can stand out. Consider these two numbers…
7.5 million – That’s how many blog posts are published daily (Source: Tech Business News). That’s a massive amount of content… every. single. day. The good news is that the vast majority of it has no specific plan for how it’s going to stand out. This means that simply having a plan is most of the battle. And if you have a good plan, even better! I’ve even seen people implement just a few elements of a plan that I suggest, and they’ve seen incredible growth as a result.
77% – That’s the percentage of Internet users who engage with blogs (Source: Express Writers). That over 3 of 4 (almost 4 of 5) of all people who use the Internet. The reality is that blogs have become a major source of how we consume content, learn and engage with new ideas, and find community with people like us.
Key Components of a Blogger Growth Plan
A solid blogger growth plan really has just a few key components in order to be effective. Granted, each of these components can become as simple or as complicated as you like. So I suggest starting with something simple in each of these components and building from there.
- Content Strategy – These days, successful blogging is more about producing great quality content (as opposed to writing lots of blog posts). You can produce a large quantity, but it doesn’t help to do more just for the sake of doing more. If you do more, just make sure it’s still produced at a higher level. Often, longer content tends to perform better. The average blog post that ranks well on search engines is about 1400 words. But then again, high quality is better. If you only write 500 words, and it’s a great, concise post, then that’s better that 2000 words of fluff just for the sake of trying to create a longer post. So build a plan that considers what you feel like you can produce at a high level of quality, and then build from there.
- Audience Engagement – Consider how you’re going to engage your readers. Things like writing in a conversational tone and inviting reader interaction to foster a loyal readership can pay big dividends with building community. And consider using reader comments and feedback to refine content and address audience needs. Remember, a conversation is a two-way street. Don’t try building a platform where it’s all about you talking at your readers. The more ways you can find to foster community and engagement, the better chance you have at growing a community of loyal readers.
- Promotion and Distribution – 97% of bloggers use social media to enhance their blog’s exposure (Source: DemandSage). But you need to approach social media in the right way. It’s not just a link-sharing tool. It’s also one of the places where you can focus on building community. What you do on social media should enhance your blog content. And search engines are quickly becoming a place where people get answers to their questions. So there’s significant opportunity be a provider of those answers for people. If you build your promotion and distribution plan well, then it will be a great complement to your writing and pay off with increased traffic.
- Monetization Strategies – Explore options like affiliate marketing, sponsored content, and digital products. As a content producer, you’re going to have some natural opportunities to use your content to generate revenue. The key is that you use a a thoughtful approach to monetization in order to ensure it aligns with your blog’s brand and audience expectations. Some bloggers do a little if this to help offset some of the costs, while others find ways to expand monetization and generate a substantial source of income.
Creating a blogger growth plan that contains at least something from each of these components will help you achieve long-term, sustainable growth. Start with what you can, and then when you begin to master various elements of the plan, then step that area up a little bit. And then keep measuring your success and adjusting for more growth over and over again.
If you’re looking for more directions, resources, and tools to help you build out elements of this plan, then I know of a great resource for you…
What the Experts Have To Say
There are plenty of voices out there giving all kinds of advice (not always good advice). But here are a couple thoughts from people I respect that bring some valuable insight to what we’re talking about here.
On Consistency:
“The key to success in blogging… is small but regular and consistent actions over a long period of time.”
— Darren Rowse, ProBlogger
On Content Quality:
“A good blog has a niche. It has focus. It has topics that are proven to drive results.”
— Neil Patel
And that’s the key to success… quality content, consistently.
Final Thoughts
Here’s the thing. Just like my wandering in the blogging desert for a while, you don’t want to get stuck without a plan. Find your focus, and set your GPS for where you want to go. Then follow those directions. And sometimes, just like with the GPS, the best course may shift to a faster/better route. Go with the flow. But no matter what happens on that journey, it’s better than just setting out and saying, “I think I’ll try going this way, and hope I get to where I want to go at some point.”
Build your plan. Set your route. And go!
If you need help figuring out where to start, then feel free to schedule a free 30-minute discovery call. I’ll talk with you and help you figure out which of our coaching options (or courses) will be best for you. I also highly recommend our Awesome Blogger Seminar course! It’s walks step-by-step through every one of these elements and helps you build a great plan for growth. This is the culmination of everything I’ve learned through 18 years of blogging, and 13 years of helping others grow their blogs.
And drop a comment below with any questions you have!
