Complete Backups Guide: Protect Your Valuable Files

Complete Backups Guide: Protect Your Valuable Files

Complete Backups Guide: Protect Your Valuable Files

Category: Client Services
Skill Level: All Levels
Live Webinar: Thursday, October 10, 2019 at 12:00pm ET (9:00am PT)

When you build a website, you’ll eventually end up with an enormous amount of content online. Every photo or other files you upload lives in some space on a server somewhere. And every word of content lives in a database on that server too. And every bit of it is precious content which would be quite costly to lose.

That’s where backups come in. Having a great system for backing up your files and database is the insurance policy you need, in case… well, you know… if something drastic happens and it all disappears tomorrow. Having a good backup in place will allow you to restore everything with a few clicks.

In this session, you’ll learn about:

  • Basic concepts of what kind of data and files get backed up
  • What Fistbump Media does for on-server backups of your account
  • Additional off-server backups that can be done
  • Best practices for maintaining an extra set of backups
  • Restoring your site when disaster strikes

Upon completion of this webinar, you’ll have everything you need to maintain a great backup system for your site. Consider it your “data insurance” for your online presence!

Promising Results on the Cheap (SEO Case Study)

Promising Results on the Cheap (SEO Case Study)

Many of the small businesses we work with have a small marketing budget. That means when it comes to evaluating the services they spend on, they are often looking for cheap SEO tactics. Not cheap as in worthless, but cheap as in not breaking the bank.

Ultimately, the goal is to get pages on your site to rank in the top 3 positions on Google. Studies have shown that approximately 62% of search engine traffic goes to websites ranked in the first three positions (33% to position one, 18% to position two, and 11% to position three). That means only a third of it goes to the other seven results on the first page. Then things drop off significantly after that…

cheap seo, local seo

Getting results with SEO is definitely an investment. And it’s not an overnight success kind of thing. Rising to the top of the rankings for all of your biggest keyword terms can cost a pretty penny and/or take some time to build the momentum you need.

But there are some great SEO tactics that can help you get some nice traction, without spending a ton of money. This case study looks at work done recently with a client of ours. We’ll break down the work that was done, the results of that work, and explore suggestions we have to drive even greater impact.

The Digital Marketing Strategy, Specifically for Local SEO

The large majority of the marketing budget went towards other strategies (ads, etc). But we kept some regular search engine optimization work in the mix. The reason is simple. Over the long-term, earning rankings sticks better. Google Ads stop delivering the moment you stop paying for them. But if you earn a spot on the first page, then you’re more likely to keep it (at least until someone proves they’re better than you).

But, we had to keep the budget investment in SEO as low as possible. So we focused on what I considered two “must-have” tactics that I believe every small business should be doing. Those tactics are content marketing (business blogging) and local citation link building. Here’s the breakdown of the work we did every month:

  • Local Citation Link-Building ($197) – After running a full citation audit, we would add/update ten online business directories (i.e., Yelp, BBB, Thumbtack, etc), ten geotagged photos, and ten social profile links every month.
  • 1 x Blogger 500 ($97) – Our team of SEO writers would research and find trends to write 500-word blog posts targeting general keyword terms related to the client’s industry.
  • 1 x Blogger 1,000 ($173) – We would also research and write 1,000-word blog posts related to high-value keyword terms we wanted to build authority around.

So for less than $500/mo we were building links and developing a core of content on the website with a focus on high-value, local search terms. We did this consistently, month after month, without fail. And consistency is one of the keys to building momentum with search engine results.

The Results We Saw

The initial baseline report at the end of December 2018 showed a very low volume of total keywords, especially those on the first page. Just one term ranked on the first page, and there were only six total keywords on the first three pages. And while there were other terms ranking on pages 4-10, the overall volume was still pretty insignificant.

cheap seo, local seo

The September 2019 report (nine full months later) showed a very different picture. We increased the number of keywords ranking on page one of the search results from 1 to 10, and the total for the first three pages from 6 to 82. Additionally, the total number of terms ranking anywhere in the top 100 positions on Google increased from 81 to 505.

cheap seo, local seo

While the total volume of terms appearing on the first page of search results isn’t overwhelming, this definitely shows a trend of increasing opportunity to get found. The breadth of keywords fueled by the blogging strategy coupled with the authority driven by link-building is a solid mix for driving visibility.

The Impact of Cheap SEO, and Driving Better Results

This data shows some encouraging trends, however, there are still some big opportunities to improve. Here are a few key take-aways:

1) Consistently adding content and building links drives positive results. This is an important concept in the strategy. These results are what we’ve seen over a nine-month period. If we did a couple of posts here and there or stopped the link building, then we wouldn’t have experienced this kind of success.

2) It’s an active and ongoing strategy. With this latest report, there are 10 keywords ranking on the first page, and only 5 of those in the coveted first three positions. However, our SEO strategies look for low-hanging fruit to push forward, and that’s everything from positions 4-30 (the rest of page one through page three). Those are the terms that are doing well enough where a little boost could bump them higher onto the first page. Looking at the current data, in this case, there are 77 opportunities in this range to focus our efforts to get significant rankings. Time to get to work!

3) The lower budget for SEO means slower results. Cheap SEO can drive some results. Some. But to be completely honest, these results aren’t driving a ton of traffic yet. And at the current budget for SEO spending, it’ll still take some time to experience big impact. Investing more in additional content (I like to see 4 posts per month) and additional link-building tactics (guest posting, content syndication, etc) will drive stronger and faster results.

There’s plenty of good news in this data. But, there’s also still a great deal of opportunity. The key is to stick with it, follow the data, and keep building based on what that data is telling you. Got questions about how a strategy like this can drive more traffic for your business? Grab some time with us to talk through your digital strategy. (Talking is always free!)

 

How To Write Great Blog Post Titles

How To Write Great Blog Post Titles

How To Write Great Blog Post Titles

Category: Writer Strategy
Skill Level: All Levels
Webinar Recorded: September 25, 2019

It’s the first piece of content people see when you publish a new blog post. And it’s probably the most important. Get it right, and readers might click through to see what you have to say. Get it wrong, and they’ll quickly ignore and move on to something more interesting.

And this isn’t about how to write clickbait titles that basically trick people into reading your blog posts. But there are some best practices you can follow to help you improve your click-thru rates and get more people reading the amazing content you’re writing IN the post.

In this session, you’ll learn about:

  • Why the title is the most important piece of content you write
  • Title formats that pique interest
  • Words to use/avoid (based on click-rate data)
  • Optimizing your titles for search, social media, and email
  • Developing the practice of writing great blog post titles

Upon completion of this webinar, you’ll have a better understanding of the science and the art of writing great blog post titles. You’ll have practical tools you can walk away with right away to help you up your title content writing game right away.

Additional Resources Mentioned:

 

Reputation Management 101: How To Get Great Reviews

Reputation Management 101: How To Get Great Reviews

Reputation Management 101: How To Get Great Reviews

Category: Business Strategy
Skill Level: All Levels
Webinar Recorded: September 17, 2019

 

Your reputation is your most valuable asset. And managing your reputation online can be tricky.

It’s not just about getting good reviews for other people to see, but it’s also about building a strong brand and showing a high level of customer service engagement. Your reviews can also impact your search engine optimization efforts, which means that it can make or break whether people find you in the first place.

In this session, you’ll learn about:

  • The impact of reviews for your brand online
  • How to drive a culture of feedback with your customers
  • Driving good reviews to various review sites
  • How to deal with negative reviews for positive impact
  • Monitoring brand mentions for your business (and your competition)

Upon completion of this webinar, you’ll be able to develop a plan for reputation management that has a positive impact on your online marketing plan. Get the right reviews flowing, and turn negative reviews into great customer service experiences. In the end, you’ll be able to use it all to send a strong message to potential customers (and the search engines) regarding what your brand is all about.

5 Types of WordPress Plugins That Will Make Your Site Run Strong

5 Types of WordPress Plugins That Will Make Your Site Run Strong

5 Types of WordPress Plugins That Will Make Your Site Run Strong

Category: Client Services
Skill Level: All Levels
Webinar Recorded: September 13, 2019

Getting your WordPress website to run strong takes some intentional effort. The reality is that all of the content we load and expect it to deliver to visitors will ultimately slow it down (and cause you to lose visitors). So you want to do everything you can to ensure your site is running smooth and secure.

Our managed hosting clients enjoy the fact that we take care of all the maintenance for them. But there are some other things we can do to boost your website’s performance, helping you to win the Internet!

In this session, you’ll learn about:

  • The types of plugins you need to enhance site performance
  • Free options for these plugins, and premium options (many of which are included in our various managed hosting plans)
  • How to set up and optimize these tools for your website
  • How to monitor and measure the impact of using these performance tools

Upon completion of this webinar, you’ll understand more about WordPress performance optimization, and how you can build a stronger site!

BASIC Hosting

  • Hosting optimized for WordPress
  • Unlimited email addresses
  • WordPress core/theme/plugin updates
  • Database cleanup/optimization
  • Security monitoring and spam control
  • Advanced in-site tech support

BASIC+ Hosting

  • Everything included in BASIC Hosting
  • SSL certificate included
  • WPMUDEV performance (and more) plugins
  • Monthly website performance reports