How To Find the Right Focus and Direction for Your Blog

Category: Writer Strategy
Skill Level: All Levels
Webinar Recorded: October 27, 2020

One of the biggest problems we often see in blogs is that they lack a specific focus. If it’s difficult for readers to know at a glance what you’re all about, then you won’t have much of a chance of keeping them around for very long. That’s why spending some effort fine-tuning the focus and direction for your blog is such a foundational step. Without it, you’ll be forever wandering in the vast ocean of the Internet.

We’ll explore some things you can do to help you not only discover your direction, but we’ll also discuss how you can leverage it to build a strong brand for yourself online. You’ll need to ask yourself some serious questions and do a little bit of research to find your niche and help you stand out.

In this session, you’ll learn:

• Why finding a strong focus/direction for your blog is so important
• What you should be asking yourself as you consider what your focus will be
• How you can fine-tune your direction through some simple keyword research
• What you can do to settle on and use your focus to build a brand online

Upon completion of this webinar, you’ll have all the tools you need to help you find the right focus and direction for your blog. As you implement this into your online efforts, you’ll likely be more excited than ever about what you’re doing online. And, it’ll likely get you better results than you ever have before too!

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