[WHITE PAPER] The Definitive Guide to SEO Keyword Selection
Building Your Online Marketing Campaign on Solid Keyword Foundations
Your target market uses certain keywords and phrases to look for the products or services you offer online. Targeting these keywords in your content will help your website rank higher on search engine results pages (SERPs), and make them more visible to your audience.
Your digital marketing campaign’s success relies heavily on the keywords you use. Creating a list of keywords is just the first step in building a successful marketing campaign; the real challenge lies in selecting the right keywords for your optimization goals, and ultimately your business goals.
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