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What is Search Engine Optimization (SEO)?
If you own a business and haven’t yet heard the term “SEO” tossed around, it’s entirely possible you’ve not been talking to the right people. In short, search engine optimization is the process of boosting your website to the tops of online searches in an effort to draw in as many visitors as possible. At Fistbump Media, this happens to be one of our areas of expertise.
Quite a few steps are involved in gettingto the point where your website is reaching its full potential. Some aspects of SEO take shape within your website whereas others come from outside sources. Known as internal and external factors, both work together to boost your online visibility as long as they’re implemented effectively.
Internal Aspects of Search Engine Optimization
Internal, or on-page factors as they’re known in some circles, are the inside elements plowing through your competitors to bring you out on top of the public’s search engine results pages, or SERP’s. They basically include everything on your website, and keywords are, well, the keys to success. Ideally, your website’s domain name and URL should be among your top priorities in this regard. According to a number of SEO experts, backed by exhaustive research on the subject, the one internal component holding the most weight in the eyes of search engines is your website’s title tag. As alluded to, it should contain those omnipotent keywords.
Meta tags have some bearing on just how relevant search engines believe you are to a prospective client’s inquiries. They don’t appear on your website for viewers to see; instead, they remain hidden behind the scenes to quietly fulfill their duties. Heading and subheading tags also carry their own weight when using your keywords. All this can be fairly complicated subject, but it gets a bit more clear from this point forward.
Those tags are tidbits pertaining to your website content, which is equally important to website ranking. Again, keywords come into play. They should be worked naturally into well-written, meaty content relevant to your industry in general as well as your company on a more specific level. Keyword and phrase variation, albeit in moderation, is critical as it gives you broader reach without making your information read awkwardly or appear spammy.
Visual content likewise helps enhance search engines’ opinions of your website. Display pictures and videos relating to your company and what you have to offer, but set these elements off with keyword-infused captions. Add your all-important phrases into image alt text, so they’ll still be indexed by search engines in cases where the visuals themselves can’t be loaded. Pack as much high-quality content as you can above the fold, and sprinkle in some internal links between different pages of your site.
External Factors of Search Engine Optimization
As far as external aspects of SEO go, inbound links are crucial. These are links from other authorities in your industry to your own website. They lend more credence to your company while increasing your visibility. Inbound links work in your favor providing they come from trusted sites offering the same high-caliber material as your own.
The true effectiveness of social networking has come under fire from time to time in the world of search engine optimization, but it’s yet another channel for businesses like yours to explore. People see your site, like what you have to say and share it with others in their social circles; keep in mind, those circles are continually broadening and spiraling into new realms. One positively charged blog post referencing your company could divert traffic to your website for months to come.
Bringing it all Together
In a nutshell, people are looking for the goods or services you bring to the table. Their journeys begin by typing certain words and phrases into their search engines of choice. This action sends web crawlers out scouring the internet for websites matching those parameters. Companies incorporating effective SEO services into their overall online marketing strategies rise to the top courtesy of organic search results while all the others are forced into oblivion.
If you perform a random search, you may notice a few blatant sales pitches hovering over your organic results. Those are the products of pay-per-click advertising. While you may gain a certain amount of traffic from this type of tactic, most consumers admittedly ignore those ads and skip straight to the organically generated options.
Making it Work for You
When you combine all those basic internal and external factors of SEO with email marketing geared toward current customers and getting yourself featured on online directories, you’re generating highly sought-after organic results. Those are the powerful and perpetual word-of-mouth advertising tools companies strive to build. Search engine optimization isn’t a set-it-and-forget-it service, though.
It’s an ongoing process fostered by continual content updates, developing new online marketing strategies and remaining vigilant throughout all the evolutions in search engine algorithms and consumer mindsets. Success also entails preventing any negatives from neutralizing your positive impact on current and prospective customers. Fistbump Media is here to spin it all in your favor.
What We Do
We cover all your search engine optimization needs while offering the full range of other vital online services. It starts with basic web design and customizing your site to meet the needs of your target audience (and yours). This is also where much of the behind-the-scenes magic takes place. We also offer:
We’ll dive deep to gain insight into the minds of your target audience members, so we can better understand how to proceed with your overall online marketing and SEO strategies. Keyword research is a big part of this; after all, your entire plan ultimately revolves around using the right keywords to increase your visibility among search engines and the public alike.
IN-SITE STRATEGY AND CONTENT DEVELOPMENT
Internal site updates, so your content remains fresh, relevant and enticing to crawlers and customers. This includes things like page meta tags, but also ongoing blog and content marketing strategy. We can develop all of the content you need, and ensure it’s optimized to reach your audience.
BACKLINK CLEANUP (AND DISAVOW)
Backlink cleanup is done regularly to ensure all links from other websites are having their desired effect rather than dragging down the quality of your own website as well as the credibility of your company. We’ll analyze all of the links pointing back to your site, and we’ll separate the good from the bad.
Building good links back to your site is just as critical as removing the bad ones, and both should be part of your strategy. We’ll identify the keywords people are using, and then develop a link strategy the drives results. You want links, but not all links are created equal. We’re constantly researching what’s working, and leverage that information to get you a better boost in rankings.
ANALYTICS REVIEW AND STRATEGY REVISION
Making your way to the tops of the SERP’s isn’t enough; you need to stay there consistently. What worked for you in the beginning may begin to lose its effectiveness after a while. We’ll build your inaugural strategy and continue to incorporate new ones as the need arises, so you’re always relevant. You don’t need to keep up with the changes, but we do. And we love it!
On top of all this, keeping your website up and running is crucial to developing and maintaining the image you want to convey to your customers. This responsibility rests on the shoulders of your hosting provider, and we provide hosting services guaranteed to give your public the speed and availability they expect from your site. Contact our SEO experts at Fistbump Media. Let us help you use the power of the internet to your advantage.
What Can We Do For You?
If you know what you’re looking for, then you can use the forms below to order services. If you’re not sure, then feel free to grab a free 30-minute consult with us to talk through your needs.
We always suggest that you start by resolving on-site issues first. If on-site issues aren’t resolved, then all of your other work will not have nearly as much impact as it could.
BOOK YOUR FREE 30-MINUTE CONSULT NOW!
OFFSITE SEO PROMOTION SERVICES
Build search engine credibility when we use our proprietary methods to mimic celebrity social media accounts linking to your website. Leveraging influence and authority through social media provides the kind of social proof search engines are looking for.
Leverage press releases and guest posting on industry sites to build strong contextual links back to your website. We work with writers and develop relationships with influential website owners to provide real content that will build your credibility online.
We’ll submit and cross check your information with local online directories. The primary purpose of this is to ensure consistent data about your business is out there to improve your presence, and it’s good to have valid information on these sites.
*** Note: Because there are so many variations of these products, and what’s recommended for your situation depends on several different factors, contact us for a quote. These services can be purchased as individual, one-time services, but often work best with a longer-term plan using all of them. Plans can start at approximately $600 per month, and can run as much as $3,000 per month, depending on your need and how aggressive we want to get. ***
We’re here to help! Don’t hesitate to hit us up by email using the form here, or book a free 30-minute consult to discuss your needs.