What's Your SEO Score?
What is Search Engine Optimization (SEO)?
Quite a few steps are involved in gettingto the point where your website is reaching its full potential. Some aspects of SEO take shape within your website whereas others come from outside sources. Known as internal and external factors, both work together to boost your online visibility as long as they’re implemented effectively.
Internal Aspects of Search Engine Optimization
Meta tags have some bearing on just how relevant search engines believe you are to a prospective client’s inquiries. They don’t appear on your website for viewers to see; instead, they remain hidden behind the scenes to quietly fulfill their duties. Heading and subheading tags also carry their own weight when using your keywords. All this can be fairly complicated subject, but it gets a bit more clear from this point forward.
Those tags are tidbits pertaining to your website content, which is equally important to website ranking. Again, keywords come into play. They should be worked naturally into well-written, meaty content relevant to your industry in general as well as your company on a more specific level. Keyword and phrase variation, albeit in moderation, is critical as it gives you broader reach without making your information read awkwardly or appear spammy.
Visual content likewise helps enhance search engines’ opinions of your website. Display pictures and videos relating to your company and what you have to offer, but set these elements off with keyword-infused captions. Add your all-important phrases into image alt text, so they’ll still be indexed by search engines in cases where the visuals themselves can’t be loaded. Pack as much high-quality content as you can above the fold, and sprinkle in some internal links between different pages of your site.
External Factors of Search Engine Optimization
The true effectiveness of social networking has come under fire from time to time in the world of search engine optimization, but it’s yet another channel for businesses like yours to explore. People see your site, like what you have to say and share it with others in their social circles; keep in mind, those circles are continually broadening and spiraling into new realms. One positively charged blog post referencing your company could divert traffic to your website for months to come.
Bringing it all Together
If you perform a random search, you may notice a few blatant sales pitches hovering over your organic results. Those are the products of pay-per-click advertising. While you may gain a certain amount of traffic from this type of tactic, most consumers admittedly ignore those ads and skip straight to the organically generated options.
Making it Work for You
It’s an ongoing process fostered by continual content updates, developing new online marketing strategies and remaining vigilant throughout all the evolutions in search engine algorithms and consumer mindsets. Success also entails preventing any negatives from neutralizing your positive impact on current and prospective customers. Fistbump Media is here to spin it all in your favor.
What We Do
We’ll dive deep to gain insight into the minds of your target audience members, so we can better understand how to proceed with your overall online marketing and SEO strategies. Keyword research is a big part of this; after all, your entire plan ultimately revolves around using the right keywords to increase your visibility among search engines and the public alike.
IN-SITE STRATEGY AND CONTENT DEVELOPMENT
Internal site updates, so your content remains fresh, relevant and enticing to crawlers and customers. This includes things like page meta tags, but also ongoing blog and content marketing strategy. We can develop all of the content you need, and ensure it’s optimized to reach your audience.
BACKLINK CLEANUP (AND DISAVOW)
Backlink cleanup is done regularly to ensure all links from other websites are having their desired effect rather than dragging down the quality of your own website as well as the credibility of your company. We’ll analyze all of the links pointing back to your site, and we’ll separate the good from the bad.
Building good links back to your site is just as critical as removing the bad ones, and both should be part of your strategy. We’ll identify the keywords people are using, and then develop a link strategy the drives results. You want links, but not all links are created equal. We’re constantly researching what’s working, and leverage that information to get you a better boost in rankings.
ANALYTICS REVIEW AND STRATEGY REVISION
Making your way to the tops of the SERP’s isn’t enough; you need to stay there consistently. What worked for you in the beginning may begin to lose its effectiveness after a while. We’ll build your inaugural strategy and continue to incorporate new ones as the need arises, so you’re always relevant. You don’t need to keep up with the changes, but we do. And we love it!
We always suggest that you start by resolving on-site issues first. If on-site issues aren’t resolved, then all of your other work will not have nearly as much impact as it could.
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OFFSITE SEO PROMOTION SERVICES
We’re here to help! Don’t hesitate to hit us up by email using the form here, or book a free 30-minute consult to discuss your needs.