Your e-mail strategy is probably one of the most important elements of you online marketing plan. And that means you’ll need the best tool available to handle the job. In this clip from our webinar on e-mail subscriber management, Dan King of Fistbump Media explains 4 of the most important elements of a great e-mail tool.

(Hint: We like MailChimp the most, but there are a few others that meet these criteria.)

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