About The Book
SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes targeting even further. By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments, which, in turn, makes it possible for a business to gain an edge against local competitors.
With mobile becoming an important tool for search users each day, it’s imperative that local businesses adopt a local SEO strategy that will allow them to leverage their business presence to where their customers are. It’s not a matter of simply increasing traffic to your site, it’s about staying geographically relevant to your audience and not losing out to your competitors.
Restaurants, retail stores, law firms, car dealerships, and even dental or medical clinics can benefit from local SEO. Anyone who wants to attract local business should be using these strategies.