How much time do you spend on social media every day? How many social media accounts do you have? I guess both answers will be something like “too much”.
And it’s really never enough for us. Do you think social media are a kind of addictive? I can’t prove that for sure, but I am 100% positive about the fact that wise merchants can use this social media obsession to their benefit.
Well, you are here, reading this article, which means you would like to become an influencer on social media or boost your influence there.
I am going to give you 10 simple tips that will help to make up your mind.
By the way, what do you think is the most precious on social media? From my viewpoint, it’s the fact that people view and read your posts because they are interested in them.
Social media don’t work like annoying television, radio or newspaper ads.
Ok, it’s quite understandable that if you want to grow your influence, you need to nurture your followers. I advise you establish yourself as an expert in your business niche and it doesn’t matter whether you are a social media professional or not.
Please keep in mind that social media influence is not the thing you do once in a lifetime. It can be compared to growing a plant which needs constant care. It is a rather long process and you should be ready to invest your time in building the desired influence.
Ok, below you will find working tips that will help you build your social media influence. They are mostly generic, so can be used by anyone to improve their social media influence.
Have no time to read? View the infographic below, however, I recommend you to skim the entire post, it won’t take you long.
You need this to add new followers and maintain the old ones’ loyalty. Don’t invent any complicated schemes, just ask them about their daily activities. You need to have followers if you want to become popular on social media. Build your gang – add your friends, peers, and just people interested in your product/service/offer.
It’s also good to run a blog. Don’t be lazy, comment on other people’s posts. You should be accessible to your followers when they want to get in touch with you. Have real interactions with people instead of posting what you did or are going to do.
“Listen” to what people in your niche are talking about. Can you contribute to the topic? Do it! Contributing to conversations on popular topics in your field is a great way to reach out to people and add followers.
You can use your favorite SEO/marketing tool to find the most shared content in your niche. This will save you a ton of time.
As I work at Ahrefs, I surely use Ahrefs Content Explorer for the purpose.
Carry out contests, special events, and post news
People are emphatic, they like to reach out to others. They want to get involved in your life, celebrate, and do many other things with you. Hold contests and regular events to reach out to them. Don’t forget to encourage people to get involved and share the latest and the most revolutionary/funny/interesting developments at your company or in your life with them.
Use the power of hashtags to build contacts
Don’t underestimate the power of keywords and hashtags when you are trying to reach out to people on social media sites. Squeeze out the most out of them. See how other people are doing this and don’t be shy to learn from them. Act wisely.
All of us know that our content should be unique and original. However, other people have curious things to share. Curate the best posts and share them on your page. There is no need to overload your followers with posts. They will appreciate your creativity and careful posts choice.
Promote things you are good at
Generalists are cool guys. They are free to post everything they want. But it’s much more likely that you are running a niche business, so you can’t afford to be a generalist. What you need to do is find some specific topics that resonate with your activity and create posts on that. This way you will become an expert on a subject and people will start to trust you.
Measure your activity
Everybody wants to know the results of their work. You can find that out signing up with social media measurement websites like Klout or Kred. I named them because they are easy to use and provide you with good insights on what works great for you and what you are doing wrong.
Your audience can do specific inputs
Supposing you have just launched a new product or service. It’s natural that you want to get inputs on a specific issue. Ask your followers, they would love to share advice. Another benefit of such kind of activity is increasing the engagement level and adding more people to your community.
Bask in the glory of other social media influencers
Give positive feedback to the posts written by others. Do it on your wall. Mention high influencers names and this will also do you good. Add @ before the influencer’s name on Twitter, add + in front of the name on Facebook and Google+. This will also increase your social influence.
Make friends with your niche influencers
It’s obvious that you are not the only one working in your niche. Some of your peers may be more influential than you. Try to connect with them and establish friendly relationships. What can those people do for you? They may mention you in their posts or share your content, which is cool. You can use your favorite SEO/marketing tool, like Ahrefs Content Explorer to find influencers in your niche. It will show you what content is hot in your industry, who is writing it, and who’s sharing it.
Connect wherever possible
Don’t limit your conversations to social media networks. For instance, you can record a podcast, host chats on Google Hangout, take part in radio interviews, post videos on YouTube, etc. There are so many alternative ways to connect with people. All these will help you build your social media influence.
As you understand, my list of tips to increase social media influence is not comprehensive. The final advice is to watch other people. What are they doing? What is going right? Noticed something – try to adopt the technique.
Side note: Here is a link to awesome video SEO Tutorial: 10 Detailed Steps to Rank #1 in Google for those who are struggling for the top positions on Google ;).
I wish you the best of luck in boosting your social media influence, waiting for your additions/comments/thoughts on the blog post. And don’t forget to share it on your social media with friends and colleagues.