Did you know that 73% of American adults use YouTube? Businesses grow more when using social media marketing as part of their customer acquisition strategy. Regardless of your business size, you stand to gain more. But should your business use social media?
Don’t dismiss it yet.
With this guide, you’ll learn about how social media marketing improves your business. Read on and find out more:
1. It Improves Brand Awareness
Marketing using social media platforms is relatively stress-free and profitable. It’s a digital marketing platform used to make your business more visible. It’s easy to start since all you need is to make your business profile and network with other people.
Apply social media strategies to increase your brand recognition by a wide margin. It’s a proven fact that spending a few hours each week dabbling in social marketing heightened their customer experience.
The key to succeeding in this is to be consistent. An active social media profile means producing a wider audience for your establishment. That requires commitment, but it’s enjoyable either way.
2. It’s a Cost-Effective Method
Social marketing is one of the most cost-effective methods of advertising strategies. Making a social media account is free for almost any networking platforms around. The issue lies on which platform to focus on since it can become hectic otherwise.
Once you decide to commit, try out paid advertising on your chosen network. But it’s always important to make a small investment first. That way, you’ll know what to expect as you work with them.
With social marketing, you get a greater ROI. That means you’ll have bigger budgets for other marketing methods and business payments. You need only invest a small sum each time to increase your conversion rates.
Social media gives a great avenue for your business to interact and engage with both prospects and existing customers. For example, marketing with Facebook is lucrative because of its sheer number of active users. On average, 2.45 billion people use the platform per month, making it the most populated social media network in the world.
With more audience communication, the better chances of conversion you get. It’s a two-way avenue enabling your audience to reveal their wants. That way, you can cater to their interests easier.
Also, customer engagement helps to win their attention. It helps them understand your brand’s message better. With that, your brand becomes more established with less hassle.
4. It Improves Brand Loyalty
Having a social media presence allows your customers to easily find and connect with you. This enables you to get a higher level of customer retention and loyalty. Remember, making a loyal customer base is one of your main goals as an establishment.
In most cases, brand loyalty and customer satisfaction complement each other. That’s why you must engage your customers regularly. This lets you develop a deeper bond with them.
Social media isn’t a platform exclusively for product introductions. It’s also for cultivating promotional campaigns. Customers see this platform as a means of getting direct communication with their chosen business.
5. It Makes Customer Satisfaction Healthier
Your networking and communication platform won’t work without social media as one of its components. Your company gets a voice if you use these platforms. That’s why it’s an important method for improving your brand’s image.
Customers are appreciative when you reply when they comment on your page. It’s miles ahead than replying with an automated message. If you give the effort and compose your personal messages, customers will know you value them.
6. It Increases Marketplace Awareness
It’s more efficient to look at social media marketplaces to know what your customers want and need. Knowing what drives the sales without directly communicating with your target audience is one of the most valuable benefits of social media. You need only to observe their activities on your profile.
With this, you’ll know what interests your customers. The knowledge you gain from here isn’t obtainable anywhere else. It’s valuable data only achievable by having a social media presence.
Social marketing works as a complementary research tool. It gives insight into the current state of your chosen industry. After getting a larger following, you’ll gain access to more tools for examining other aspects of your consumer demographics.
7. It Helps Your Business Gain More Brand Authority
Brand loyalty and consumer satisfaction play major roles in increasing your business’s power. Achieving this often depends on how well you communicate with your chosen audience. When customers see you posting on your social media profile, they get a better impression.
When you reply to their questions and post original yet valuable content, customers build a more positive image of your company in their minds. It becomes proof that your company cares about what they have to say. That’s why building an audience of satisfied customers is important.
With these gruntled customers, they become more vocal about their positive experience. That will drive them to advertise your company to people they know. The best part is that these advertisements are genuine and credible.
8. It Increases Website Traffic
Social media marketing is also a great method of increasing organic customer traffic to your website. If you have a blog on your website, share the links on your social media account. This gives interested users something to click on and enjoy.
Ensure the content you share on your social media account has high quality. This ensures you get more inbound traffic from both new and existing customers. It also plays a major part in increasing your conversion rates.
Use Social Media Marketing Today!
These are eight concrete benefits of using social media marketing. It’s all about communicating with customers, so it’s easy to do. Think about these advantages if you’re deliberating whether it’s good for you.
Are you looking for a small business internet marketing company? Do you seek professional aid when it comes to social media marketing? If so, contact us today and let us help you. Or book a free consultation, and we’ll analyze your social media strategy and help you develop a plan to reach your goals…
How many times have you turned to a search engine when trying to find information? Google gets 63,000 search requests each second. So, that number is probably too high to count. Search engines have become our go-to places to find information, search for products, and locate businesses. Which is why SEO strategy is absolutely critical for businesses.
These tactics help you to be seen more often by the right type of customer. But nailing your strategy down can be a bit tricky. There are a lot of options and ways to go about boosting your SEO. That’s why you have to be sure to pick the right ones.
Follow our tips for a successful digital marketing strategy.
1. Stay True to Your Brand
As you’re working to create a digital marketing strategy including SEO tactics, the most important thing is to stay true to your brand throughout.
Your business’ branding and story are what connect your audience to your service or product. Creating a clear view of who you are and what you’re about generates brand loyalty, which drives up revenue.
There may be marketing tactics that have seen some success for other businesses but if they’re not in line with your brand’s story, you should steer clear of them.
Every move you make should be conscious to target an audience and bring them in by being true to who you are.
2. Focus on Keywords
The whole idea behind SEO is to add keywords that will bring up your site during regular online searches.
These keywords are ranked based on their ability to bring people in and the frequency of use. They are added into regular blog posts, product descriptions, and other online content. As people search for those keywords, they’re more likely to find your site.
Finding the right balance in keywords is a critical part of a good SEO strategy. You want to add in keywords that will draw people in but don’t want to stuff your content too full to become too generalized.
A little research upfront will help you to develop a list of a few keywords that will be most beneficial for your business. Stick with those to begin with.
Suggested Resource: Discover the best keywords for you using our $5 gig on Fiverr…
3. Build Page Authority
After you’ve created your list of keywords, it’s time to start implementing them and building page authority.
Page authority is an important marker of successful SEO strategies. It’s a measurement of how well a website page will do in search results, meaning how often it will come up high in the search results.
There are many factors to getting a good page authority score but it will ultimately look different for every company. But keeping this score in mind and making changes to improve it can help you get where you want to be.
4. Pay Attention to Image
We’ve already discussed how the content you’re putting out (especially the keywords) needs to be representative of your brand. But everything you put out as a whole needs to send the right message.
It doesn’t do much good to work hard to get great SEO strategies going and drive traffic to your site to then have people immediately leave it.
There are many elements to a successful website (design, content, images, ease of navigation to mention a few) and they all need to portray the right message to any visitors.
One of the biggest benefits of SEO is that it draws people in who will actually be interested in your company. So you need to keep them around with the full package.
5. Work with a Professional
On the surface, SEO strategy seems very simple and a straightforward way to getting your company more customers.
But in reality, there are so many nuances and details that it can be easy to overlook something that would make a big difference. This is why it’s often very helpful to work with a trained SEO and marketing professional.
These professionals have a very clear, educated understanding of all of the factors that go into a successful campaign.
They can help you to narrow down your focus, give you the tools to write engaging content, and put your brand on the map. Having an outside perspective can help give you a clear understanding of where you’re at and where you can go.
6. Track and Measure Traffic
There’s no way to know if your SEO efforts are working if you don’t take regular measurements. And there’s really no point in making such efforts if you don’t know how helpful (or not) they’ve been.
One of the key elements to track is the traffic your site or page is getting after it has been optimized.
Most website hosts have backend options to handle all of the tracking and measuring for you. But you need to know how to read and analyze them beforehand to get a real, accurate picture of the progress you’re making.
7. Keep Current on Trends
The online business world is always changing. It evolves with new technologies, current events, and popular business operations. To stay current you have to stay updated on trends and changes in more efficient marketing strategies.
You can do this by attending or participating in seminars, webinars, and classes focused on digital marketing strategy.
Sometimes it’s easy to think that once we’ve done something for our business it’s permanent and the only option. But in reality, things are much more fluid and can change often. Being flexible for changes to adapt to trends can help keep you current and in the public eye.
Building a Strong SEO Strategy
Getting your name, brand, and product into the world for new customers to discover you is critical to success. SEO strategy is a great way to grow your audience organically by making sure people can find you.
Each company will need to utilize different strategies and tools to get to their goals. But the key is to make conscious efforts to be putting out quality content that boosts your traffic.
If you’re interested in getting started and working with a professional to develop your unique strategy, contact us today!
Are you looking to self-publish your work? If so, it’s crucial to learn the ins and outs of some of the most common self-publishing mistakes. In learning of these mistakes, you can set yourself up for the most success possible.
What are the most common self-publishing mistakes, you ask? To help, we’re shining a light on the eight most common mistakes that authors make when self-publishing their work. From your blog layout and editing to market research and timelines, we’re covering it all.
Before you publish your work, you’ll want to avoid these mistakes at all costs. It’s time to learn from those who have self-published their works before you!
Of course, it’s always tempting to edit your own work.
While this is a cost-effective means of editing, it’s also setting yourself up for disaster. Not only will a professional editor spot typos and grammatical errors, but they’ll also highlight structural sentences that need improvement. If you’re looking to make money with self-publishing, you need to be serious about hiring an editor. At a minimum, use a tool like the Hemingway Editor for an automated way of checking your work.
Without proper editing, your work is very likely to have some standout mistakes. From the perspective of your readers, this makes your work more difficult to enjoy and take seriously.
This market research will tell you what readers are interested in right now. It’s also going to help to provide clarity in terms of the length, format, and general structure that readers currently most desire.
Remember, your goal is to create material that your readers are actively interested in. In order to know what the public wants, it’s imperative to spend the time necessary and conduct this research.
3. A Lack of Timelines
In the self-publishing world, you’re essentially only working for one person. For better or worse, this one person just so happens to be yourself.
While there are benefits to creating all of your own rules, this can also be a dangerous game. This is especially the case when it comes to establishing a strict timeline for your works.
When using a professional publisher, that individual will set concrete timelines that you must adhere to. When you’re working for yourself, this simply isn’t the case. With this, it’s only natural for your level of motivation to decrease.
To counteract this, be sure to set strict timelines for yourself. You can also share these timelines with other people to increase your accountability.
4. Incorrect Formatting
Every type of work will require a different sort of formatting.
For example, the formating for regular blog posts could be entirely different than the formatting for a standard novel. If you’re new to publishing, understanding the right formatting won’t always come naturally.
In most cases, the correct formatting will be entirely dependent on the forum in which you’re publishing. For example, one blog may require writers to submit their work in a Microsoft Word document while others require an Adobe PDF file. To ensure that you’re adhering to the right formatting, be sure to conduct the right research and ask questions.
5. A Poorly-Timed Release Date
What’s the best time to release your work?
When it comes to self-publishing, there are good times and there are bad times to release work. Of course, this timeline will also depend on the subject matter of your work. This is where conducting market research comes into play yet again.
Do yourself a favor and dig online for more information. Your goal is to find a relevant time to release your work. This is a time in which your audience will naturally feel more inclined to read works on your subject.
While the average person reads 12 books a year, it’s more important to figure out what time of year people read the most. With this, you may want to release your work during a time that people are more likely to spend their time reading. This is why many authors choose to release their work in the summer when people typically have more time to relax.
6. A Lack of Notable Reviews
At the end of the day, reviews are an incredibly important part of any kind of brand-building.
Just as 90% of consumers will read reviews before visiting a business, so too will your readers. This is why having notable reviews on your work has become a key to success.
Unfortunately, those that self-publish are far less likely to have a variety of reviews. This is as compared to work that has been professionally published and often uses notable people to create an interest in your work.
Even in the event that you’re self-publishing, do your best to get as many people to read and review your work as possible. Once you have these reviews, ensure that you’re advertising them both physically on your work and on other platforms such as social media.
7. Asking for Minimal Feedback
When you choose to self-publish, you’re minimizing the feedback that you’ll receive on your work.
Of course, receiving harsh feedback can be challenging for some. But, it’s also the best way to ensure that what you’re putting out there is your best work possible. When it comes to writing, your reputation is everything.
With this, it’s crucial to ask for as much feedback as possible. Try to get as many people in your network to review your work as possible. From here, don’t be shy in asking for their honest feedback and suggestions. After all, this is the only way to better yourself as a writer.
8. Incorrect Pricing
Sure, you might be a professional writer. But, this doesn’t mean that you know the best strategy for pricing your works.
With this, self-publishing authors will often undervalue their work and price their work far too low. On the other hand, if you price your work too high, fewer people are likely to purchase it.
To help arrive at a fair pricing strategy, be sure to research what other works under the same subject are selling for. And evaluate how well those books are selling at various price points. With this, your best bet is to match this price or come slightly above or below it.
Common Self-Publishing Mistakes to Avoid
To self-publish or to seek professional help? That is the question!
The truth is, self-publishing your work can lead you to success. It’s also a great way to save money and adhere to your own rules. But, in doing so, it’s imperative to ensure that you’re avoiding all the most common self-publishing mistakes.
In understanding these mistakes in advance, you can take extra caution when moving forward with your works. With this, you’re all the more likely to maximize your chances of success!
If so, you’ve got a lot of competition. Currently, there are over 30 million small businesses, some of which are in direct competition with you. And 57% of marketers say they’ve gained new customers through their company’s blog.
If you’re just starting out with content marketing (our fancy term for business blogging), you may see a long road ahead of you. You may even ask yourself if you, or your team, actually have the time to invest in creating fantastic posts that make people want to read what you have to say.
Or what if you have the time to create amazing blog posts, but you don’t have any readers to read it? The age-old question of “if a tree falls in the woods and there’s no one to hear it, does it make a sound” applies to your blog. That is, if you write professional copy with amazing photos and great information, but there’s no one to read it, does the blog exist at all?
This is where content syndication comes in. It can help you build your blog from the ground up, chock-full of information people are looking for, without spending your valuable time creating it. And if you’re creating content, then this will get your work in front of more people, quickly.
What Is Syndication?
If you grew up during the era before streaming services almost completely replaced television, you may be familiar with the term syndication. This is where television shows sell their rights to a variety of channels to allow their show to play in syndication. Often times, shows that played in syndication were those that had been off the air for a decade or longer.
However, talk shows are often still played in syndication as they are sold to several local channels to play during the day.
Newspapers also use this tactic to help get their content read. For example, your local newspaper may have a column from someone who works across the country. That’s because that person’s column is run in syndication across a variety of newspapers.
In essence, syndicated content is very similar in that your blog content will run across several websites.
How Does Content Syndication Work?
Content syndication works similarly to newspaper and television syndication. It works in two ways. First, you can publish articles that other people have written, stating that the content was first published on another site.
Most people, however, use content syndication the other way in order to get more clicks to their site. If you’re a blog for your business, you’ll want to syndicate your content with a variety of larger websites. The links back to your site not only create opportunities for clicks, but the links alone carry a great deal of search engine optimization value for you.
You’ve probably read an article on a website and scrolled to the bottom and seen something along the lines of “This article was originally published by” and then the name of the magazine or blog. The media companies, or the individuals, have entered into a deal to allow their content to run in syndication.
This allows a maximum viewership, which is a mutually beneficial relationship if done correctly.
How Does Content Syndication Help a Small Business Blog?
Content syndication works extremely well for a small business. You can choose to syndicate content with smaller websites and businesses, but it won’t earn you much traffic.
Instead, if you syndicate content with a larger website, preferably one that pulls in hundreds of thousands of views per month, you’ll get more eyes on your blog or business.
You can’t be positive that people will go to your site, but you will have a byline on a larger site, and if you’re advertising your product or service, it immediately gets advertised to a larger audience.
But in order for content syndication to work, you need to do it well. It isn’t enough to syndicate with a website or blog that has a larger audience. Ideally, you’ll need to syndicate with one that is in your niche.
For example, if you’re a business that is centered around teenage and young adult clothing and trends, it wouldn’t serve you well to syndicate with a site targeted to adults age 35-55. While you may get lots of eyeballs on your content, they’re not the right eyeballs.
The right eyeballs would, of course, be a high traffic site for young adults and teens.
How Do I Start Syndicating My Content or Accepting Syndicated Content?
If you’re keen to accept syndicated content, you may wish to let others know your site accepts guest posts or syndication.
But getting your posts to syndicate with high traffic sites can be the most challenging part (unless you know someone who rocks it). Most people do this by writing fabulous copy and then pitching it to the magazine or website.
This can be a difficult and tedious task, and you may hear scores of no’s before you finally get one yes. However, hitting the proverbial pavement is one way to score a deal.
What If I Don’t Have Time to Pitch My Content?
If you’re just starting a business, you may be working two jobs at once or working around the clock to stay afloat. Sitting down and pitching your content to sites across the Internet may seem overwhelming and even frustrating. That’s totally fair.
And that’s where Fistbump Media comes in. In addition to the SEO services we already offer to help your site rank high in searches, you can try our team of amazing content writers for your company’s blog, and we have existing relationships for syndicating your content to a bunch of high-authority websites.
You own a small business and you have a million things on your plate. Read on to learn everything you need to know about SEO in our ultimate SEO kickstart guide.
When Scott Paxton entered a competition to see who could get their new website to the front of Google the fastest, he decided to look at what his competitors were doing.
What he learned can help you take charge of where your business ranks in the top search engine result pages (SERPs).
You want to rank first for your industry on Google…but you don’t have the time or money to spend hours trying out different strategies…how do you get great SERP results without blowing your whole budget?
This guide will walk you through how to use SEO for small business. Stop wondering why you aren’t ranking as high as you want and get a free site audit now!
Is SEO for Small Business Worth It?
You love your business and nothing excites you more than waking up to help it grow every day.
But your website and all its subdomains aren’t popping up on the first page of Google.
As much as you’ve heard about how small business SEO can help bring in new customers, you just don’t want to bother trudging through educational resources on the subject.
One easy place to start is with a SEO score. You’ll get an easy to read SEO report sent right to your inbox.
This is a great place to start if SEO seems like a daunting subject. It will show you everything you could be doing to rank higher for your keywords.
How will it be displayed? Which social media outlets, websites, etc.
Who will you need to hire to produce the content?
Who will make decisions about which content is produced?
Often times marketers fall short of completing the real goal behind SEO. To get more sales. Just ranking higher for certain keywords will undoubtedly bring more traffic to your site, but if you’re attracting the wrong visitors your efforts are in vain.
Research shows that 53% of people will leave a site if it takes more than 3 seconds to load. That’s bad news given that the average loading time of a mobile page hovers around 22 seconds.
Complicated graphics or videos can cause your site to lag too much, ultimately losing your potential leads.
→ Broken Links
Make sure every link on your site is functional. Broken links hurt your online reputation and make your whole site look unprofessional.
→ Canonical Link Elements
Canonical link elements tell search engines which page of duplicate content should be shown. You probably have several duplicates of content pages from your own site and don’t even know it.
That’s because duplication can happen due to something as small as opening a new user session. Often times a single instance URL is issued when each visitor comes to your page.
Forgetting to use canonical link elements can result in the wrong page being pushed up the SERPs.
“Would I Do This If Search Engines Didn’t Exist?”
Is the exact question Google says to ask yourself before modifying your site. It’s tempting to cater to search engines because they bring in so many of your customers.
But it’s important to keep in mind that you share the same goal as Google, to better serve your customers.
So look at Google as more of a partner than a landlord. One way to prove to Google your site is trustworthy while still providing tremendous value to the end user is through backlinks.
Backlinks are when other websites link back to your content.
How to Get Backlinks
Before we talk about how to get backlinks, let’s talk about how not to get them.
This is just as vital because black hat tactics like link schemes can result in penalties that will make your site harder to find than Timbuktu with a blindfold on.
Original content reigns supreme within Google and other search engines. Unique opinions and commentary on content from other sources is still considered original.
But content scraped from other sites with nothing of value added to the user experience will earn you a penalty fast.
A great way to get other sites to take notice of your content (and link to it) is to create a resource center.
→ Resource Center
A resource center, like this one, is the perfect way to build backlinks. No one likes being sold to. It’s why we fast forward or skip commercials whenever we can.
But a source for high quality, fresh content that answers your readers’ questions will have them begging for more.
And yes, your resource center should be totally, 100% free. Think of your resource center as a first date with a potential customer.
You want them to see the expertise and skills you have to offer. You don’t try and sell to every visitor right away the same way you wouldn’t propose to every stranger walking into Starbucks after you.
The less sales-oriented your resource page is, the better. This isn’t a buyer’s guide. Don’t try and upsell or link to products. Provide only the information readers are looking for.
It might seem counterintuitive not to focus on sales here, but remember we have a reputation to uphold with Google.
The more time reader’s spend on our pages the higher they’ll rank. A resource page builds your credibility as an expert in your industry.
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How Social Media and Content Marketing Work Together
Social media is a double-edged sword when it comes to content marketing.
It democratizes content creation but it can also be more demanding than your typical marketing strategy.
That’s because not only do you speak to your users on social media, but they speak to you.
→ User-Generated Content
Taking advantage of user-generated content like customers using your branded hashtags is an important part of making your social media campaign a success.
Responding to comments and DMs also go along way in ranking your social media pages higher in SERPs.
→ Keep It Share Worthy
Social media is all about sharing. Sharing something that makes you laugh, cry, or angry is what makes social media so addicting.
It’s not like traditional media that talks at you. It’s your best friend sending you something that made them crack up.
It’s your mom sending you something that made her go, “awww!”
Always ask yourself, “would I share this on my personal profile,” before posting something on your business profiles.
Marketers used to go on nothing more than trial and error. Not anymore. We have more data than ever to base our marketing decisions on.
A website audit report is a good place to start. You’ll get a look at what’s working (and what’s not) with keywords your visitors might be using to find you. You can focus on those subjects and remove irrelevant content that may be holding you back.
Facebook’s targeting metrics are arguably the most advanced of any tech company. You can find everything from keywords your customers are searching for to what their favorite band is.
A pet supply store might target the keyword “black cat” on Halloween, which would probably create a short term surge in traffic.
But most people searching for the term “black cat” are not going to be interested in pet food.
Know who your customer is before trying to connect with them.
One of the best ways to do keyword research is with an in-depth keyword analysis. These are great because you get an instant critique of your keyword usage.
If you’re not ranking well, don’t worry! That’s the whole point of the audit. Improving your SEO strategy starts with fixing what’s broken.
If your site is lacking in keywords there is a lot of help. Content creation and backlinks are what will get you to the top of the SERPs. You can outsource a lot of this time-consuming work to a service like this.
You Can Start to See Results in Less Time Than You Think
So what did Scott Paxton learn while racing to rank his website?
Every top search result led to a subdomain of their homepage. Your homepage should act as a directory that hosts all your valuable unique content.
That’s because we want to provide value above all else. Backlinks and keywords create the language we use to communicate with Google.
No one wants to do business with a faceless corporation. SEO and content marketing set you up to be an industry leader by humanizing your business.
To start ranking higher and attracting more customers, get a free site audit and start optimizing your page immediately! If you still need help with your SEO strategy we can help with everything from designing your website to creating a solid network of backlinks.
Stop ignoring your SEO strategy while your competitors thrive. Read this article now about what happens behind the scenes of a site audit.
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